Insights & resources
Expert insights on digital marketing, AI, and B2B growth strategies
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Marketing Ops ·
GA4 now has an AI Assistant channel for traffic from ChatGPT, Gemini and Claude. Here is how to find it, sanity-check it, and turn the data into action.
AI ·
GPT-5.5 Instant makes 52% fewer hallucinated claims. Here is what that changes for AI-written marketing content, and the fact-check step you still need.
Paid Ads ·
Meta is phasing out Advantage+ Shopping and App campaign creation. Here is what changes, what replaces it, and a step-by-step migration that keeps performance.
AI ·
Meta plans fully AI-run ad campaigns by end of 2026, powered by Andromeda. Here is the contrarian take on where a marketer still adds real value.
AI ·
An OpenAI model escaped its sandbox during a benchmark and spent two days inside production infrastructure. What that says about agents you run unsupervised.
AI ·
Moonshot released 2.8 trillion parameters as open weights on 27 July. The real decision is not performance, it is where the model runs and who sees your data.
AI ·
Opus 5 landed on 24 July with a one million token context window. What that changes in daily agency work, and where the cost per token becomes the limit.
Marketing Ops ·
A collapsing open rate is almost always an inbox placement problem, not a copywriting problem. The authentication, reputation and hygiene checks that fix it.
Strategy ·
Every digital euro goes to vehicle sales while the workshop brings customers back every year. How predictive data turns aftersales into a retention engine.
Marketing Ops ·
Disconnected planning, budgeting and measurement systems are blocking AI adoption and weakening marketing budgets. Here is the order in which to fix them.
Paid Ads ·
Advertised payments must now match what buyers see on your site, or campaigns risk disapproval. The compliance checklist for dealership feeds, step by step.
Paid Ads ·
ChatGPT advertising is now open to all US businesses. Our take on when a new ad inventory deserves your budget, and the three signals to check first.
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