B2B / ABM
Precision-targeted B2B growth
Achieve precise B2B growth with MyDigipal's ABM services. Enhance marketing-sales collaboration for targeted lead generation and revenue growth.
They trust us with their campaigns
Account-Based Marketing is not a tool, and it's not display ads: ABM is a collaborative strategy to focus on quality & precision, over quantity and noise.
Traditional methods aren't working as much anymore. Rules are getting stricter (GDPR), competition is fiercer, and buyers are more informed. A new approach was needed.
A list of accounts chosen with your sales team, and in each account the people who decide. We are not after volume, we are after these companies.
Your ABM programme
The same message, adapted to each decision maker, on LinkedIn, Google, email and content. The channels hand over to each other instead of competing.
Engagement is read by account: who saw, who replied, who is ready to talk. Your sales team knows who to call, and no budget leaves the list.
You choose the accounts. Every channel talks to the same decision makers.
Focus your efforts on high-value accounts that matter most to your business
Bridge the gap between teams with a unified approach to revenue generation
ABM delivers 97% higher ROI than other marketing strategies according to ITSMA
Craft tailored messages that resonate with specific decision-makers
Account-based marketing can be intimidating to put in place. Whether you want to get started with a 1-to-1, 1-to-few or 1-to-many strategy, we recommend this proven approach.
When you're getting started with ABM, you need to get the fundamentals right.
Start with a single initiative across multiple channels, testing your systems.
Rinse & repeat. Scale your budget as ROI keeps increasing.
Crawl
Walk
Run
We're flexible. Pick only the services you need, or let us handle everything. Your choice.
Search, Display, YouTube campaigns targeting your key accounts with precision.
The #1 channel for B2B. Account targeting, Lead Gen Forms, and Sponsored Content.
Nurture sequences, drip campaigns, and personalized outreach at scale.
Ebooks, whitepapers, case studies, and webinars that convert.
Technical optimization and content strategy to capture organic demand.
Custom dashboards, attribution modeling, and actionable insights.
Whether you need strategic guidance or full execution, we adapt to your team's capabilities and needs.
We guide, you execute
Perfect for teams with in-house execution capabilities who need strategic direction and expert guidance.
Ideal for: Teams with marketing ops capacity looking for expert direction
We handle everything
Full-service execution where our team creates, launches, and optimizes your campaigns from A to Z.
Ideal for: Teams lacking bandwidth or expertise who need a true partner
Hybrid approach
Most clients choose a mix: we consult on strategy while executing on specific channels. Let's find the right balance for your team.
While paid media is part of a broader B2B marketing strategy, it's instrumental at every stage of the buyer journey.
Reach your target audience at scale with powerful and memorable brand ads. Create excitement around your brand and products.
Your audience needs to be educated. Engage them with short-form, informative content that addresses their challenges.
Generate leads through value-gated content. Ebooks, whitepapers, and reports your audience will trade their details for.
The role of paid media doesn't end at lead generation. Engage prospects to move them through the funnel or upsell existing customers.
Use our calculator to get a personalized estimate of your monthly marketing investment based on your goals and industry.
Personalized training packages to help your team master Account-Based Marketing fundamentals and advanced techniques.
Half day
Starting at €900
Get support on a specific ABM challenge, or learn a particular topic.
1-2 Days
RecommendedStarting at €2,000
Complete ABM training with custom slides, hands-on exercises, and recording access.
2 days + follow-up
Starting at €3,500
Complete workshop plus ongoing support for long-term ABM adoption and success.
ABM concept & definition
The pillars of ABM
Use cases & Q&A
Hear from B2B leaders who have transformed their marketing with our ABM approach.
ABM Revamp LinkedIn
“We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive.”
360° Performance view
“From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance.”
Surbhi RathoreCEO & Co-founder, Symbl.ai 
30% Faster deals
“We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. We were able to accelerate the deal closing process by 30%!”
Kelly WrightDirector of Marketing Global, Quantum Metrics Everything you need to know about Account-Based Marketing and our services.
Account-Based Marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts. Unlike traditional marketing that casts a wide net, ABM focuses resources on specific accounts most likely to convert and generate significant revenue.
ABM is ideal for B2B companies (particularly in tech, SaaS, finance and pharmaceuticals) that have a defined Ideal Customer Profile (ICP) and sell high-value products or services with longer sales cycles. If your deals involve multiple stakeholders and require relationship building, ABM is likely a great fit.
This depends on where your key accounts are. For most B2B accounts, LinkedIn is crucial. We also leverage Google Ads (Search & Display), programmatic advertising, email marketing, and sometimes direct mail. The key is understanding how to reach your audience in their preferred communication channels.
ABM is highly measurable because it's so targeted. Your sales team will have their contact list of key accounts and can track all new inquiries, leads, and deals as campaigns run. We measure response rates, engagement, conversions, pipeline contribution, deal velocity, and ultimately revenue generated from target accounts.
Absolutely! In fact, ABM works best when integrated with your existing marketing automation platform. This allows everything to be organized and flowing smoothly. Sales and marketing have visibility into all activities, ensuring momentum continues and your audience gets the best experience.
ABM is a longer-term strategy, but you should see early indicators within 3-6 months: increased engagement, more meetings booked, improved pipeline quality. Significant revenue impact typically shows within 6-12 months. We follow the Crawl, Walk, Run methodology to ensure sustainable success.