Account-Based Marketing
Precision-Targeted B2B Growth
Achieve precise B2B growth with MyDigipal's ABM services. Enhance marketing-sales collaboration for targeted lead generation and revenue growth.
Account-Based Marketing Explained
Account-Based Marketing is not a solution, it's not Display ads — ABM is a collaborative strategy to focus on quality & precision, over quantity and noise.
Traditional methods aren't working as much anymore. Rules are getting stricter (GDPR), competition is fiercer, and buyers are more informed. A new era had to be born.
Read our ABM DeckHyper-Targeted
Focus your efforts on high-value accounts that matter most to your business
Sales & Marketing Alignment
Bridge the gap between teams with a unified approach to revenue generation
Higher ROI
ABM delivers 97% higher ROI than other marketing strategies according to ITSMA
Personalized Engagement
Craft tailored messages that resonate with specific decision-makers
The Crawl, Walk, Run Approach
Account-based marketing can be intimidating to put in place. Whether you want to get started with a 1-to-1, 1-to-few or 1-to-many strategy, we recommend this proven approach.
Crawl
When you're getting started with ABM, you need to clear the fundamentals.
- Marketing ops structure
- Relevant content for your audience
- Good user experience
- Define your ICP & personas
- Tech stack audit
Walk
Start with a single initiative across multiple channels, testing your systems.
- Launch pilot campaigns
- Test across 2-3 channels
- Measure baseline performance
- Personalize your approach
- Build best practices database
Run
Rinse & repeat. Scale your budget as ROI keeps increasing.
- Scale successful campaigns
- Expand to more accounts
- Automate repetitive tasks
- Measure business outcomes
- Pipeline, revenue, deal velocity
Build Your Custom ABM Stack
We're flexible. Pick only the services you need, or let us handle everything. Your choice.
Google Ads
Search, Display, YouTube campaigns targeting your key accounts with precision.
LinkedIn Ads
The #1 channel for B2B. Account targeting, Lead Gen Forms, and Sponsored Content.
Email Marketing
Nurture sequences, drip campaigns, and personalized outreach at scale.
Content Strategy
Ebooks, whitepapers, case studies, and webinars that convert.
SEO
Technical optimization and content strategy to capture organic demand.
Analytics & Reporting
Custom dashboards, attribution modeling, and actionable insights.
Choose Your Level of Involvement
Whether you need strategic guidance or full execution, we adapt to your team's capabilities and needs.
Consulting
We guide, you execute
Perfect for teams with in-house execution capabilities who need strategic direction and expert guidance.
- Strategy development & roadmap
- Campaign architecture & planning
- Channel recommendations
- Budget allocation guidance
- Performance review sessions
- Best practices & frameworks
Ideal for: Teams with marketing ops capacity looking for expert direction
Execution
We handle everything
Full-service execution where our team creates, launches, and optimizes your campaigns from A to Z.
- Complete campaign creation
- Ad copy & creative production
- Audience building & targeting
- Daily optimization & bidding
- A/B testing & iteration
- Comprehensive reporting
Ideal for: Teams lacking bandwidth or expertise who need a true partner
Hybrid Approach
Most clients choose a mix — we consult on strategy while executing on specific channels. Let's find the right balance for your team.
Let's Define Your ModelPaid Media at Every Stage
While paid media is part of a broader B2B marketing strategy, it's instrumental at every stage of the buyer journey.
Awareness
Reach your target audience at scale with powerful and memorable brand ads. Create excitement around your brand and products.
Consideration
Your audience needs to be educated. Engage them with short-form, informative content that addresses their challenges.
Lead Generation
Generate leads through value-gated content. Ebooks, whitepapers, and reports your audience will trade their details for.
Engagement
The role of paid media doesn't end at lead generation. Engage prospects to move them through the funnel or upsell existing customers.
Estimate Your Marketing Budget
Use our calculator to get a personalized estimate of your monthly marketing investment based on your goals and industry.
- Get budget recommendations by channel
- Tailored to your industry & goals
- Takes only 2 minutes
Get Your Team ABM-Ready
Personalized training packages to help your team master Account-Based Marketing fundamentals and advanced techniques.
Consultancy
Half Day
Starting at €900
Get support in sorting a specific ABM challenge or learning a particular topic.
- Focused problem-solving session
- Expert guidance on ABM tools
- Actionable recommendations
- Q&A with trainer
Workshop
1-2 Days
Starting at €2,000
Complete ABM training with custom slides, hands-on exercises, and recording access.
- Custom training plan
- Branded slide deck
- Face-to-face or Zoom delivery
- Recording access included
- Group exercises & role-plays
Full Training + Consulting
2 Days + Follow-up
Starting at €3,500
Complete workshop plus ongoing support for long-term ABM adoption and success.
- Everything in Workshop
- Regular follow-up sessions
- Priority support
- Campaign deployment assistance
- Internal champions training
What Your Team Will Learn
ABM Concept & Definition
- What is ABM
- Sales & Marketing Alignment
- ABM Techniques & Evolution
- Vocabulary & Strategy
- Performance Metrics
- The Funnel Approach
The Pillars of ABM
- ICP Definition
- Aligning Strategy with Campaigns
- Personalized Messaging
- Tech Stack
- Marketing Ops
- ABM Advertising Channels
Use Cases & Q&A
- Deploying a Campaign Plan
- Content Creation Exercise
- Creating ABM Workflows
- Live Q&A Session
- Best Practices Review
- Next Steps Planning
Interactive
Not a 'reading slides' service — engaging and hands-on
Expert Trainers
Extensive B2B digital experience & industry knowledge
Personalized
Adapted to your current situation and projects
Value for Money
35% more affordable than traditional training
Don't Take Our Word For It
Hear from B2B leaders who have transformed their marketing with our ABM approach.
We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive.
B 
From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance.
S 
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. We were able to accelerate the deal closing process by 30%!
K Frequently Asked Questions
Everything you need to know about Account-Based Marketing and our services.