Tracking & Reporting
Data-driven marketing insights
Tracking setup and reporting that transforms data into decisions. From GA4 to AppMyDigipal, Looker Studio and Power BI dashboards.
They trust us with their campaigns
Transform scattered data into strategic decisions with proper tracking and insightful reporting.
67% of tracking setups have errors
40% of conversions go untracked
3x faster optimization with good data
100% visibility across all channels
Missing or misconfigured tags lead to incomplete data and wrong conclusions.
Marketing, sales, and analytics data live in separate systems, hiding the full picture.
You don't know which channels truly drive results, wasting budget on underperformers.
Hours spent pulling data from multiple platforms instead of analyzing it.
A centralized dashboard accessible 24/7 that consolidates all your marketing data in real time. No more spreadsheets, no more siloed tools.
Real-time multi-channel performance
From pixel installation to cross-domain tracking, we set up your measurement foundation right.
Google Tag Manager setup and optimization. Clean, organized container with proper triggers and variables.
GA4 implementation with proper event tracking, conversions, and custom dimensions for meaningful insights.
Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and more, all configured for accurate conversion tracking.
Seamless user journey tracking across multiple domains and subdomains without data loss.
Connect your tracking data with HubSpot, Salesforce, or other CRMs for complete customer journey visibility.
Server-side tracking and enhanced conversions for better attribution in a cookie-less world.
Expert implementation across all major platforms, CMS, and marketing tools.
Native integrations with your website platform
Complete measurement ecosystem
Certified integrations with leading platforms
Salesforce Certified Partner 
Marketo Certified Partner 
Pipedrive Collect the data you need while respecting user privacy and regulatory requirements.
A single stream of events, to your own server, instead of ten tags in the browser. Blockers and browser limits disrupt it far less.
Your server container
Each platform receives the event it needs, according to what the visitor accepted: GA4, Google Ads, Meta, LinkedIn, TikTok, your CRM.
Conversions come back attributed to the right campaigns. Without consent, nothing leaves with an identifier; no personal data goes out in clear.
The site talks to your server. Your server talks to the platforms, according to consent.
Implement proper cookie consent banners that actually work, blocking tags until consent is given.
Advanced consent signals to Google Ads and Analytics, maintaining measurement while respecting choices.
First-party data collection that's more resilient to ad blockers and browser restrictions.
Clear cookie policies and data processing records to keep your legal team happy.
We work with leading consent management platforms
CookiebotOneTrustAxeptioDidomiFrom simple overviews to AI-powered insights, we build the reporting solution that fits your needs.
Looker Studio
Starting at €500/mo
Real-time marketing dashboards with automated data refresh. Perfect for teams needing clear, actionable visibility.
Tableau / Power BI
Starting at €1,500/mo
Enterprise-grade analytics with advanced visualizations and drill-down capabilities for data-driven organizations.
Custom AI Solution
Custom pricing
AI-powered anomaly detection, predictive insights, and natural language reporting for forward-thinking teams.
Our AI analytics don't just show data; they explain it, spot anomalies, and recommend actions.
Price Tracking & Reporting for your case
The calculator opens with Tracking & Reporting already selected: your budget, the level of support, a price.
“MyDigipal transformed our scattered data into a single source of truth. Their Looker Studio dashboards give us real-time visibility into our marketing performance across all channels.”
Selva S. Marketing Director, Servion Everything you need to know about Tracking & Reporting
Without accurate tracking, you're making decisions based on incomplete or incorrect data. Proper tracking ensures every conversion, click, and user action is captured, giving you the full picture of what's working and what needs improvement. This directly impacts your ROI by helping you allocate budget to the best-performing channels.
GA4 is Google's latest analytics platform, replacing Universal Analytics. It uses an event-based model instead of sessions, offers better cross-device tracking, machine learning insights, and is designed for a privacy-first web. If you haven't migrated yet, you're missing valuable data.
Yes! GTM lets you manage all your tracking tags without touching website code. It makes adding pixels, tracking events, and troubleshooting much easier. It also improves site performance by loading tags efficiently and gives you version control for all changes.
We implement proper consent management platforms (like Cookiebot, OneTrust, or Axeptio) that block tracking until users consent. We also configure Google Consent Mode v2 to maintain measurement capabilities while respecting user choices. All setups are GDPR and ePrivacy compliant.
We build custom dashboards tailored to your needs, from simple Looker Studio reports showing key metrics to enterprise Tableau/Power BI solutions with advanced visualizations and drill-down capabilities. We can also implement AI-powered analytics with anomaly detection and natural language queries.
A basic GTM and GA4 setup can be done in 1-2 weeks. More complex implementations with CRM integration, cross-domain tracking, and custom events typically take 3-4 weeks. Dashboard creation is usually 1-2 weeks depending on complexity. We always start with an audit to assess your current setup.
Calculate your tailored plan in 3 minutes, or get in touch. No commitment, just results measured weekly.