Measure what matters
Data-driven marketing insights
Comprehensive tracking setup and insightful reporting that transforms data into actionable decisions. From GA4 to custom dashboards, we make your marketing measurable.
You Can't Improve What You Can't Measure
Transform scattered data into strategic decisions with proper tracking and insightful reporting.
Broken Tags
Missing or misconfigured tags lead to incomplete data and wrong conclusions.
Siloed Data
Marketing, sales, and analytics data live in separate systems, hiding the full picture.
Attribution Gaps
You don't know which channels truly drive results, wasting budget on underperformers.
Manual Reporting
Hours spent pulling data from multiple platforms instead of analyzing it.
Complete Tracking Implementation
From pixel installation to cross-domain tracking, we set up your measurement foundation right.
Tag Management
Google Tag Manager setup and optimization. Clean, organized container with proper triggers and variables.
Analytics Configuration
GA4 implementation with proper event tracking, conversions, and custom dimensions for meaningful insights.
Advertising Pixels
Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and more - all configured for accurate conversion tracking.
Cross-Domain Tracking
Seamless user journey tracking across multiple domains and subdomains without data loss.
CRM Integration
Connect your tracking data with HubSpot, Salesforce, or other CRMs for complete customer journey visibility.
Enhanced Conversions
Server-side tracking and enhanced conversions for better attribution in a cookie-less world.
We work with your stack
Expert implementation across all major platforms, CMS, and marketing tools.
CMS & E-commerce
Native integrations with your website platform
Analytics & Tracking
Complete measurement ecosystem
CRM & Marketing Automation
Certified integrations with leading platforms
GDPR-Compliant Tracking
Collect the data you need while respecting user privacy and regulatory requirements.
Consent Management
Implement proper cookie consent banners that actually work - blocking tags until consent is given.
Google Consent Mode v2
Advanced consent signals to Google Ads and Analytics, maintaining measurement while respecting choices.
Server-Side Tracking
First-party data collection that's more resilient to ad blockers and browser restrictions.
Privacy Documentation
Clear cookie policies and data processing records to keep your legal team happy.
We work with leading Consent Management Platforms
Dashboards That Drive Decisions
From simple overviews to AI-powered insights, we build the reporting solution that fits your needs.
Essential
Looker Studio
Real-time marketing dashboards with automated data refresh. Perfect for teams needing clear, actionable visibility.
- Real-time data sync
- Multi-channel overview
- KPI tracking
- Automated refresh
- Share with stakeholders
- Mobile-friendly
Professional
Tableau / Power BI
Enterprise-grade analytics with advanced visualizations and drill-down capabilities for data-driven organizations.
- Everything in Essential
- Advanced visualizations
- Custom calculations
- Role-based access
- Data blending
- Embedded analytics
AI Analytics
Custom AI Solution
AI-powered anomaly detection, predictive insights, and natural language reporting for forward-thinking teams.
- Everything in Professional
- Anomaly detection
- Predictive insights
- Natural language queries
- Automated recommendations
- ChatGPT integration
Reports That Talk Back
Our AI analytics don't just show data - they explain it, spot anomalies, and recommend actions.
December 2025 Report
Marketing Performance
I've analyzed your December performance. Want me to dive deeper into this report?
Why did conversions drop last week?
Good question! Last week's conversion drop (-23%) correlates with your landing page changes on Dec 15. The new page has 40% slower load time on mobile. I recommend reverting the header image optimization.
Would you like me to create a test variant to validate this hypothesis?
MyDigipal transformed our scattered data into a single source of truth. Their Looker Studio dashboards give us real-time visibility into our marketing performance across all channels.
Trusted by Industry Leaders
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Frequently Asked Questions
Everything you need to know about Tracking & Reporting
Without accurate tracking, you're making decisions based on incomplete or incorrect data. Proper tracking ensures every conversion, click, and user action is captured, giving you the full picture of what's working and what needs improvement. This directly impacts your ROI by helping you allocate budget to the best-performing channels.
GA4 is Google's latest analytics platform, replacing Universal Analytics. It uses an event-based model instead of sessions, offers better cross-device tracking, machine learning insights, and is designed for a privacy-first web. If you haven't migrated yet, you're missing valuable data.
Yes! GTM lets you manage all your tracking tags without touching website code. It makes adding pixels, tracking events, and troubleshooting much easier. It also improves site performance by loading tags efficiently and gives you version control for all changes.
We implement proper consent management platforms (like Cookiebot, OneTrust, or Axeptio) that block tracking until users consent. We also configure Google Consent Mode v2 to maintain measurement capabilities while respecting user choices. All setups are GDPR and ePrivacy compliant.
We build custom dashboards tailored to your needs - from simple Looker Studio reports showing key metrics to enterprise Tableau/Power BI solutions with advanced visualizations and drill-down capabilities. We can also implement AI-powered analytics with anomaly detection and natural language queries.
A basic GTM and GA4 setup can be done in 1-2 weeks. More complex implementations with CRM integration, cross-domain tracking, and custom events typically take 3-4 weeks. Dashboard creation is usually 1-2 weeks depending on complexity. We always start with an audit to assess your current setup.