There are hundreds of ways to fail at ABM. In this episode of our webinar podcast series, experts Bruce, Alizée, and Paul delve into the evolving landscape of Account Based Marketing (ABM).
Episode Highlights
- Introduction to ABM Challenges: The trio kicks off with a presentation of their companies—TheRC and MyDigipal—and a look into their personal ABM journeys
- PLG Limitations: Bruce explores why Product-Led Growth strategies may fall short in today’s market dynamics
- Resource Constraints: Paul discusses how businesses can maintain marketing efficiency amidst budget cuts
- Quality Over Quantity: Alizée emphasizes the shift from broad targeting to precise, quality-focused engagement
- 2024 ABM Innovations: The conversation shifts to AI for ABM and effective segmentation
Tune In to Gain
- Practical insights on overcoming common ABM hurdles
- Expert advice on enhancing your ABM strategies with the latest tools
- A comprehensive understanding of ABM from planning to execution
Don’t miss out on this valuable session filled with actionable insights to refine your marketing strategies for greater impact.
