Target Your Ideal Prospect
Be there at the right time, at the right place, with the right content
Target your ideal prospects on LinkedIn, Meta, YouTube and more. Data-driven social advertising that delivers measurable B2B results.
Target Your Ideal Prospect
Detect your target audience when they are showing interest, and improve your awareness towards a selected audience.
social media users worldwide
Precision Targeting
Reach decision-makers by job title, company size, industry, and interests with laser-focused accuracy.
Right Time, Right Place
Be there when your prospects are actively engaged and showing purchase intent signals.
Measurable ROI
Track every click, conversion, and dollar spent with transparent, real-time reporting.
ABM Ready
Align with Account-Based Marketing strategies to target high-value accounts directly.
Craft Personalised & Impactful Content
Showcase your message through the right initiatives on the platforms where your audience engages.
LinkedIn Ads
The #1 platform for B2B marketing. Target professionals by job title, company, industry, and seniority.
Meta Ads
Powerful B2B remarketing and lookalike audiences. Reach decision-makers outside work hours.
YouTube Ads
Video advertising that showcases your B2B solutions. Perfect for product demos and thought leadership.
X / Twitter Ads
Real-time engagement with industry conversations. Ideal for thought leadership and event promotion.
We adapt the multi-channel strategy to your specific goals
Everything You Need to Succeed
From strategy to execution, we handle every aspect of your paid social campaigns
Tracking & Integration
Pixel implementation, GTM setup, and seamless integration with your internal reporting systems (CRM, HubSpot, Salesforce)
- Pixel & Conversion API setup
- GTM configuration
- CRM integration
- Cross-platform attribution
Custom Reporting
Real-time dashboards tailored to your KPIs using Looker Studio, Power BI, Tableau, or our AI-powered chat analytics tool
- Looker Studio dashboards
- Power BI reports
- Tableau integration
- AI chat analytics
Audience Research & ICP
Deep collaboration with your Sales & Marketing teams to define your Ideal Customer Profile and build precision audiences
- ICP workshops
- Buyer persona mapping
- Account list building
- Intent signal analysis
Account Setup or Audit
Whether starting fresh or optimizing existing campaigns, we build the foundation for success
- New account setup
- Existing account audit
- Campaign restructuring
- Best practice implementation
Custom Creative Production
Compelling ad copy and stunning visuals designed to capture attention and drive conversions
- Ad copywriting
- Banner design
- Video content
- A/B creative testing
Campaign Management
Ongoing optimization with A/B testing, bid management, and performance improvements across all ad formats
- Daily monitoring
- A/B testing
- Bid optimization
- Multi-format campaigns
Our Creative Work
Banners and content crafted by our team - click to enlarge
Scale Your Paid Social Campaigns
Pick and choose the support you need. Our flexible approach adapts to your goals.
Audience Research
Deep dive into your ideal customer profile. We analyze demographics, behaviors, and interests to build precise targeting.
Deliverables
Strategy & Creative
Develop compelling ad creative and messaging that resonates with your audience at each stage of the funnel.
Deliverables
Launch & Optimize
Deploy campaigns with continuous monitoring. We optimize bids, audiences, and creative based on real-time data.
Deliverables
Scale & Report
Identify winning combinations and scale budget to maximize ROI. Transparent reporting keeps you informed.
Deliverables
Real Results from Real Campaigns
See how we've helped B2B companies achieve their marketing goals
Symbl.ai: From Code to Digital Campaigns
AI Meets Digital Craft
How we helped Symbl.ai transform their B2B marketing with targeted paid social campaigns, generating qualified leads in the conversational AI space.
GWI: Tailored Campaigns for Targeted Success
Data-Driven Audience Insights
Leveraging GWI's own audience data platform, we created precision-targeted campaigns that reached decision-makers in the market research industry.
Genesys: Amplifying Dialogue through ABM
Streamlining ABM & Boosting Engagement
A comprehensive ABM strategy that helped Genesys reach key accounts in the customer experience space with personalized messaging across multiple channels.
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. We were able to accelerate the deal closing process by 30%!
Trusted by Industry Leaders
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Frequently Asked Questions
Everything you need to know about Paid Social advertising
Paid social advertising involves placing sponsored content on social media platforms to reach specific target audiences. It allows businesses to promote their products or services through tailored ads, increasing visibility and engagement.
For B2B marketing, platforms like LinkedIn, Xing, and Meta (for remarketing) are particularly effective. For B2C, all social media platforms are worth considering, but it's important not to spread efforts too thin across multiple channels. Each offers unique targeting capabilities to connect with professional audiences and decision-makers.
By analyzing factors such as interests, industry, job roles, and engagement behaviors, you can identify when your target audience shows interest. Implementing smart strategies, deep targeting, and proper budget allocation ensures your message reaches the right people at the right time.
Personalized and impactful content resonates most with audiences. Tailoring your strategy based on interests, funnel stage, and product demand enhances engagement. Using a mix of images, videos, and compelling copy often yields the best results.
Success is measured using various metrics, including click-through rate (CTR), conversion rate, engagement level, cost per lead (CPL), and return on ad spend (ROAS). Clear tracking is essential, and regular monitoring and optimization are crucial for ongoing performance improvements.
Organic social reaches followers naturally through engagement, building brand awareness over time. Paid social uses ads to target specific audiences instantly, driving leads and conversions. Combining both maximizes reach and impact. Both are important; however, organic reach continues to decline as social media platforms prioritize paid content to generate revenue.