Skip to content

Paid Social

Target your ideal prospect

Be there at the right time, at the right place, with the right content

Target your ideal prospects on LinkedIn, Meta, YouTube and more. Data-driven social advertising that delivers measurable B2B results.

Calculate my budget Contact us
Social users worldwide
4.9B
LinkedIn professionals
900M+
Avg. cost per lead
-45%

They trust us with their campaigns

  • Theobald Group
  • Vulcain Group
  • DMD Group
  • BYmyCAR
  • Ford
  • MotorK
  • Genesys
  • OpenText
  • Edenred
  • GWI
  • Symbl.ai
  • Quantum Metric

Target your ideal prospect

Reach your audience when they show interest, and build awareness with the people you have chosen.

4.9B

social media users worldwide

  • Precision targeting

    Reach decision-makers by job title, company size, industry, and interests with laser-focused accuracy.

  • Right time, right place

    Be there when your prospects are actively engaged and showing purchase intent signals.

  • Measurable ROI

    Track every click, conversion, and dollar spent with transparent, real-time reporting.

  • ABM ready

    Align with Account-Based Marketing strategies to target high-value accounts directly.

Craft personalised & impactful content

Showcase your message through the right initiatives on the platforms where your audience engages.

  • 900M+ professionals

    LinkedIn Ads

    The #1 platform for B2B marketing. Target professionals by job title, company, industry, and seniority.

    • Sponsored content
    • InMail campaigns
    • Lead Gen Forms
    • Account targeting

  • 3B+ daily users

    Meta Ads

    Powerful B2B remarketing and lookalike audiences. Reach decision-makers outside work hours.

    • Custom audiences
    • Lookalike targeting
    • Retargeting
    • Lead ads

  • 2B+ monthly users

    YouTube Ads

    Video advertising that showcases your B2B solutions. Perfect for product demos and thought leadership.

    • TrueView ads
    • Bumper ads
    • Discovery ads
    • Remarketing

  • 500M+ daily tweets

    X / Twitter ads

    Real-time engagement with industry conversations. Ideal for thought leadership and event promotion.

    • Promoted posts
    • Follower campaigns
    • Conversation ads
    • Trend takeovers

Everything you need to succeed

From strategy to execution, we handle every aspect of your paid social campaigns

  • Tracking & integration

    Pixel implementation, GTM setup, and seamless integration with your internal reporting systems (CRM, HubSpot, Salesforce)

    • Pixel & Conversion API setup
    • GTM configuration
    • CRM integration
    • Cross-platform attribution

  • Custom reporting

    Real-time dashboards tailored to your KPIs using Looker Studio, Power BI, Tableau, or our AI-powered chat analytics tool

    • Looker Studio dashboards
    • Power BI reports
    • Tableau integration
    • AI chat analytics

  • Audience research & ICP

    Deep collaboration with your Sales & Marketing teams to define your Ideal Customer Profile and build precision audiences

    • ICP workshops
    • Buyer persona mapping
    • Account list building
    • Intent signal analysis

  • Account setup or audit

    Whether starting fresh or optimizing existing campaigns, we build the foundation for success

    • New account setup
    • Existing account audit
    • Campaign restructuring
    • Best practice implementation

  • Custom creative production

    Compelling ad copy and stunning visuals designed to capture attention and drive conversions

    • Ad copywriting
    • Banner design
    • Video content
    • A/B creative testing

  • Campaign management

    Ongoing optimization with A/B testing, bid management, and performance improvements across all ad formats

    • Daily monitoring
    • A/B testing
    • Bid optimization
    • Multi-format campaigns

Scale your Paid Social campaigns

Pick and choose the support you need. Our flexible approach adapts to your goals.

  1. Deep dive into your ideal customer profile. We analyze demographics, behaviors, and interests to build precise targeting.

  2. Develop compelling ad creative and messaging that resonates with your audience at each stage of the funnel.

  3. Deploy campaigns with continuous monitoring. We optimize bids, audiences, and creative based on real-time data.

  4. Identify winning combinations and scale budget to maximize ROI. Transparent reporting keeps you informed.

  • Audience research

    • ICP definition
    • Audience segments
    • Competitor analysis
    • Platform selection

  • Strategy & creative

    • Campaign structure
    • Ad copy variants
    • Visual assets
    • A/B test plan

  • Launch & optimize

    • Campaign launch
    • Daily monitoring
    • Bid optimization
    • Audience refinement

  • Scale & report

    • Performance reports
    • ROI analysis
    • Scaling strategy
    • Recommendations

Real results from real campaigns

  • -45% Cost per lead

  • +3.2x ROAS improvement

  • +180% Qualified leads

Their numbers, not ours

Client accounts we took over, and what they delivered.

Price Paid Social for your case

The calculator opens with Paid Social already selected: your budget, the level of support, a price.

Calculate my budget

“MyDigipal's paid social campaigns on LinkedIn and Meta helped us reach decision-makers we couldn't access before. Their creative team produced scroll-stopping content that drove a 45% reduction in cost per lead and significantly improved our pipeline quality. The results exceeded our expectations.”

Surbhi R. Marketing Manager, Symbl.ai

Frequently asked questions

Everything you need to know about Paid Social advertising

What is paid social advertising?

Paid social advertising involves placing sponsored content on social media platforms to reach specific target audiences. It allows businesses to promote their products or services through tailored ads, increasing visibility and engagement.

Which platforms are most effective for Paid Social campaigns?

For B2B marketing, platforms like LinkedIn, Xing, and Meta (for remarketing) are particularly effective. For B2C, all social media platforms are worth considering, but it's important not to spread efforts too thin across multiple channels. Each offers unique targeting capabilities to connect with professional audiences and decision-makers.

How can I identify and target my ideal prospects on social media?

By analyzing factors such as interests, industry, job roles, and engagement behaviors, you can identify when your target audience shows interest. Implementing smart strategies, deep targeting, and proper budget allocation ensures your message reaches the right people at the right time.

What content type works best for paid social campaigns?

Personalized and impactful content resonates most with audiences. Tailoring your strategy based on interests, funnel stage, and product demand enhances engagement. Using a mix of images, videos, and compelling copy often yields the best results.

How do you measure the success of paid social campaigns?

Success is measured using various metrics, including click-through rate (CTR), conversion rate, engagement level, cost per lead (CPL), and return on ad spend (ROAS). Clear tracking is essential, and regular monitoring and optimization are crucial for ongoing performance improvements.

What's the difference between organic and paid social?

Organic social reaches followers naturally through engagement, building brand awareness over time. Paid social uses ads to target specific audiences instantly, driving leads and conversions. Combining both maximizes reach and impact. Both are important; however, organic reach continues to decline as social media platforms prioritize paid content to generate revenue.

Ready to take your digital marketing to the next level?

Calculate your tailored plan in 3 minutes, or get in touch. No commitment, just results measured weekly.

Calculate my budget Contact us
My budget