Dynamic Ads
Your stock as ads, with nothing done by hand
Every car becomes an ad, taken down as soon as it is sold.
Your stock connected to Google, Facebook and Instagram: the right car shown to the right buyer, with its current price, and taken out of the ads once sold.
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€3 Cost per lead
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85% Lower ad costs
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7x More leads
They trust us with their campaigns
Your stock becomes the ad
Dynamic Ads in one picture: every vehicle in stock becomes an ad, shown to the buyer it interests, on Google, Facebook and Instagram.
- Your stockThe cars for sale at your dealerships, already live on your website.
- The feedEvery car becomes data: model, year, mileage, price, photos, dealership. Updated every day.
- Merchant CenterGoogle checks the data and links it to the dealership’s profile. Meta does the same with its catalogue.
- Your adsOne ad per car, on Google, Facebook and Instagram.
- SoldA buyer picks theirs, calls and comes for a test drive. The sold car leaves the ads on its own.
One catalog, three shop windows
The same car, shown the way each platform shows it. One feed supplies all three.
On Google
Your cars as cards above the search results when someone looks for a model: photo, price, mileage, dealership.
On Facebook
The car viewed on your website comes back in the feed, as a post, with a button to its listing.
On Instagram
The same car in a large square format, with a test drive request without leaving the app.
Mock-ups: your ads use the photos, prices and mileage of your own stock.
And on Google, five surfaces from one feed
Your stock feed also powers Performance Max: the same car appears in search, on YouTube, on partner sites, in Gmail and in Discover.
- Your stock becomes a feed Model, price, photos and dealership, updated every day from your website.
- One set of assets A car’s headlines, visuals and video, with signals from your best buyers.
- Five Google surfaces Search, YouTube, Display, Gmail and Discover: the car shows up wherever the buyer is.
They looked at a car, the car finds them again
Most visitors leave without calling. Dynamic Ads show them the car they viewed again, until they ask for a test drive.
What it delivers in four months
Conversions add up while their cost falls, month after month.
| Month | Cumulative conversions | Cost per conversion |
|---|---|---|
| December 2025 | 819 | €1.2 |
| January 2026 | 1,638 | €0.97 |
| February 2026 | 2,683 | €0.93 |
| March 2026 | 6,675 | €0.80 |
What we call a conversion, over these four months
These figures belong to one group, in its market. They give an order of magnitude, not a promise.
Traditional ads vs Dynamic Ads
Traditional advertising
- Cost per lead €25-80
- Setup Time 10+ hours/week
- Personalization Manual
- Inventory updates Manual
- Multi-platform Separate campaigns
Dynamic Ads
- Cost per lead €3-10
- Setup Time < 1 hour/week
- Personalization Automatic
- Inventory updates Real-time
- Multi-platform One catalog
Price your Dynamic Ads for your case
A few questions, and the price builds up as you go. You can add other services: everything goes into one quote, which we email to you.
Paid Social, question 1 of 4
Which networks?
Pick as many as you need. Our management fee grows with each extra network.
+ $550 $2,200/mo on top
The people who run your campaigns
A small automotive team: the same people from the audit to the monthly review.
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Jordan Langlois
Digital Marketing Manager
- Strategy
- Campaign architecture and audience strategy
- ROI optimization and budget allocation
- Supervision
- Team coordination and quality control
- Client communication and reporting
- Innovation
- Testing new ad formats and platforms
- Implementing latest best practices
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Alexandre Echement
Digital Marketing Manager
- Creative
- Ad creative development and testing
- Catalog optimization for conversions
- Technical
- Feed setup and troubleshooting
- Pixel and tracking implementation
- Analytics
- Performance analysis and insights
- A/B testing and optimization
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Juliette Joire
Digital Marketing Manager
- Execution
- Daily campaign monitoring
- Bid and budget optimization
- Reporting
- Client dashboard updates
- Performance documentation
- Support
- Feed updates and maintenance
- Issue resolution and troubleshooting
Their numbers, not ours
Client accounts we took over, and what they delivered.
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DMD Group €2.6
Read the case study , DMD GroupPer lead for used cars with catalogue ads
+170% conversions
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Theobald Group -50%
Read the case study , Theobald GroupCost per conversion
+125% Facebook conversions
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Vulcain Group -35%
Read the case study , Vulcain GroupCost per lead
+145% lead volume
“The results speak for themselves. MyDigipal understood our market and delivered a strategy that transformed how we acquire customers digitally.”
Frequently asked questions
What dealerships ask us before they start.
What are Dynamic Ads?
Dynamic Ads automatically show personalized vehicle ads to potential buyers based on their interests and browsing behavior. Your inventory is synced in real-time, ensuring ads always show available vehicles.
Which platforms do Dynamic Ads work on?
Dynamic Ads work across Meta (Facebook and Instagram) and Google (Display Network, Discovery, YouTube, Gmail). One catalog powers all platforms.
Who is this ideal for?
Dynamic Ads are ideal for car dealerships of all sizes, dealer groups, and automotive businesses looking to automate their advertising and reduce cost per lead.
How much does it cost?
Costs vary by market and competition. Our clients typically see costs of €3-10 per lead, compared with €25-80 with traditional advertising. We recommend a minimum budget of €500/month.
How quickly can we start?
Most dealerships are live within 1-2 weeks. We handle feed setup, catalog creation, pixel installation, and campaign launch.
What results can we expect?
Our clients typically see 85% lower cost per lead, 7x more leads, and significant time savings from automation. Results vary based on market, inventory, and budget.
Ready to take your digital marketing to the next level?
Calculate your tailored plan in 3 minutes, or get in touch. No commitment, just results measured weekly.