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Dynamic Ads

Boost your car sales with Dynamic Ads

Your vehicles deserve to be seen.

Dynamic Ads show personalized vehicle ads to buyers on Facebook, Instagram, and Google. One catalog, all platforms.

  • €3 Cost per lead

  • 85% Lower ad costs

  • 7x More leads

They trust us with their campaigns

  • Theobald
  • EDA 42
  • GGP Auto
  • Vulcain
  • DMD

Your stock becomes the ad

Dynamic Ads in one picture: every vehicle in stock becomes an ad, shown to the buyer it interests, on every platform.

What the feed receives

Your stock, connected to your software or a Google Sheet: every vehicle with its photos, price and mileage, updated daily or hourly.

Your stock feed

  • Your vehicles in stock
  • Their photos and prices
  • What the buyer viewed
  • Leads per vehicle
  • Test drive requests
  • Facebook
  • Instagram
  • Google Display
  • YouTube
  • Gmail
  • Discover
  • Vehicles sold
  • Outdated prices

What it becomes

Every vehicle becomes an ad. The buyer who looked at an SUV sees that SUV again, or similar ones, on Facebook, Instagram and Google.

What comes back, what leaves

Leads come back tied to the vehicle that brought them. A sold car leaves the ads at the next feed update: nobody clicks on a vehicle that is gone.

Your stock changes. Your ads change with it.

  1. Vehicle catalog

    Your inventory syncs automatically with all advertising platforms

  2. Real-time updates

    Prices, availability, and details update daily or hourly

  3. Smart targeting

    AI matches vehicles to buyers based on their interests

  4. Multi-platform delivery

    Ads appear on Facebook, Instagram & Google simultaneously

One catalog, all platforms

Your vehicle inventory automatically displays across the most powerful advertising networks

  • Facebook

    Reach billions of users with personalized vehicle ads in their news feed and marketplace

    • News feed ads
    • Marketplace integration
    • Carousel formats
    • Lead generation forms

    2.9B Monthly users

  • Instagram

    Showcase your vehicles with stunning visuals to an engaged, younger audience

    • Stories & Reels
    • Feed posts
    • Shop integration
    • Visual discovery

    2B Monthly users

  • Google Display

    Appear across millions of websites and apps when users research vehicles

    • Display Network
    • Discovery ads
    • YouTube Placements
    • Gmail ads

    90% Internet reach

The ROI of Dynamic Ads

Why leading dealerships are switching to automated inventory advertising

Lower cost per lead
85%
More leads generated
7x
Saved weekly
10h
Higher conversion rate
3x

Traditional ads vs Dynamic Ads

Traditional advertising

  • Cost per lead €25-80
  • Setup Time 10+ hours/week
  • Personalization Manual
  • Inventory updates Manual
  • Multi-platform Separate campaigns

Dynamic Ads

  • Cost per lead €3-10
  • Setup Time < 1 hour/week
  • Personalization Automatic
  • Inventory updates Real-time
  • Multi-platform One catalog

Why Dynamic Ads?

Transform your dealership's advertising with AI-powered personalization. Your vehicle catalog automatically reaches the right buyers across Facebook, Instagram, and Google, showing them the exact cars they're interested in.

Two ads for vehicles in stock, on a phone
  • Smart personalization

    Display premium cars to high-income buyers, budget options to first-time buyers, automatically.

  • Real-time inventory

    Your ads always show available vehicles. Sold a car? It's removed from ads instantly.

  • Multi-platform reach

    One catalog powers ads on Facebook, Instagram, and the entire Google Display Network.

  • Intelligent retargeting

    Re-engage visitors with the exact vehicles they viewed, or similar models they'll love.

How it works

From your inventory to qualified leads in 4 simple steps

  • Connect your inventory

    We sync your vehicle database via XML feed or Google Sheets. Updates happen daily or hourly.

    From the stock spreadsheet to the live ad
  • Automatic catalog creation

    Your vehicles are formatted for Meta (Facebook/Instagram) and Google ad platforms automatically.

  • AI-powered targeting

    Algorithms match your vehicles to buyers based on their interests, behavior, and demographics.

  • Personalized ad delivery

    Each user sees vehicles tailored to their preferences, on their favorite platforms.

  • Continuous optimization

    We monitor performance daily and optimize bids, audiences, and creatives for maximum ROI.

  • Transparent reporting

    Real-time dashboards show leads, costs, and performance by vehicle type and platform.

What Dynamic Ads change

Ads that follow the stock and the buyer, and a set-up counted in days.

Benefits

Benefits of Dynamic Ads

Dynamic Ads transform how dealerships advertise by automatically connecting your inventory with interested buyers. No more generic campaigns: each prospect sees vehicles matched to their preferences.

  • Automatic personalization for every user
  • Real-time inventory synchronization
  • Multi-platform reach from one catalog
  • 90% less manual ad management

Audience

Reach the right buyers

Dynamic Ads use intent signals to identify in-market buyers. When someone researches SUVs, they see your SUVs. Automotive buyers typically need 7+ touchpoints before purchasing, and Dynamic Ads ensure you're present at each one.

  • Intent-based audience targeting
  • Retargeting with viewed vehicles
  • Lookalike audience expansion
  • Cross-device user tracking

Setup

Simple setup, powerful results

Get started in days, not weeks. Connect your inventory, and we handle the rest, from catalog creation to campaign optimization. You focus on selling cars.

  • Feed connection via XML or Google Sheets
  • Complete campaign setup included
  • Daily optimization by our team
  • Monthly performance reviews

Outperforming the competition

Results from our automotive clients, set against the averages of the sector.

  • €0.05

    Cost per click

    85% below industry average

  • 3,540

    Annual leads

    From automated campaigns

  • €3

    Cost per lead

    87% below manual campaigns

Price Paid Social for your case

The calculator opens with Paid Social already selected: your budget, the level of support, a price.

Calculate my budget

The people who run your campaigns

A small automotive team: the same people from the audit to the monthly review.

  • Jordan Langlois

    Jordan Langlois

    Digital Marketing Manager

    Strategy
    Campaign architecture and audience strategy
    ROI optimization and budget allocation
    Supervision
    Team coordination and quality control
    Client communication and reporting
    Innovation
    Testing new ad formats and platforms
    Implementing latest best practices
  • Alexandre Echement

    Alexandre Echement

    Digital Marketing Manager

    Creative
    Ad creative development and testing
    Catalog optimization for conversions
    Technical
    Feed setup and troubleshooting
    Pixel and tracking implementation
    Analytics
    Performance analysis and insights
    A/B testing and optimization
  • Juliette Joire

    Juliette Joire

    Digital Marketing Manager

    Execution
    Daily campaign monitoring
    Bid and budget optimization
    Reporting
    Client dashboard updates
    Performance documentation
    Support
    Feed updates and maintenance
    Issue resolution and troubleshooting

Their numbers, not ours

Client accounts we took over, and what they delivered.

“The results speak for themselves. MyDigipal understood our market and delivered a strategy that transformed how we acquire customers digitally.”

Marketing Manager, DMD Group

Frequently asked questions

What dealerships ask us before they start.

What are Dynamic Ads?

Dynamic Ads automatically show personalized vehicle ads to potential buyers based on their interests and browsing behavior. Your inventory is synced in real-time, ensuring ads always show available vehicles.

Which platforms do Dynamic Ads work on?

Dynamic Ads work across Meta (Facebook and Instagram) and Google (Display Network, Discovery, YouTube, Gmail). One catalog powers all platforms.

Who is this ideal for?

Dynamic Ads are ideal for car dealerships of all sizes, dealer groups, and automotive businesses looking to automate their advertising and reduce cost per lead.

How much does it cost?

Costs vary by market and competition. Our clients typically see costs of €3-10 per lead, compared with €25-80 with traditional advertising. We recommend a minimum budget of €500/month.

How quickly can we start?

Most dealerships are live within 1-2 weeks. We handle feed setup, catalog creation, pixel installation, and campaign launch.

What results can we expect?

Our clients typically see 85% lower cost per lead, 7x more leads, and significant time savings from automation. Results vary based on market, inventory, and budget.

Ready to take your digital marketing to the next level?

Calculate your tailored plan in 3 minutes, or get in touch. No commitment, just results measured weekly.

My budget