“We’re compliant, we’ve got a banner on our site!” 🤡
Many website owners believe their sites comply with data privacy laws simply because they have a cookie banner. However, upon auditing the data flow, we often discover this isn’t the case.
What Is Google Consent Mode V2?
Google Consent Mode V2 is an advanced evolution of Google’s cookie policies designed to respect user privacy while maintaining a secure online experience. This update, mandatory by March 2024, is crucial for ensuring compliance with data protection regulations.
Why Is Compliance Essential?
FACT: Despite the presence of cookie banners, many websites fail to comply with privacy regulations due to improper data flow management.
CHALLENGE: Non-compliance can result in severe legal repercussions, including hefty fines and loss of consumer trust.
SOLUTION: Google Consent Mode V2 simplifies compliance by offering an automated solution that adjusts data flow based on user consent.
How to Implement
Option 1: CMP Compliance
Using a Consent Management Platform (CMP) that complies with regulations ensures peace of mind:
- Cookiebot (preferred option)
- CookieYes
- iubenda
- Axeptio
Option 2: Manual Implementation via GTM
Manual implementation through Google Tag Manager does not require a subscription but requires technical expertise.
Potential Consequences of Non-Compliance
- Impact on Google Ads Campaigns: Restrictions or bans on running Google Ads campaigns
- Data Visibility in GA4: Loss of access to critical data
- Legal and Financial Risks: Substantial fines and legal actions
