Paid Social Automotive
Buyers around your dealership, every week
A lead in ten seconds, without leaving Facebook.
Facebook and Instagram around each dealership: a clear offer, a form already filled in, and the lead passed to the right salesperson within minutes.
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€118K Monthly budget managed
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300K Clicks generated
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3125 Conversions
They trust us with their campaigns
Why Paid Social for your dealership?
Your future customers scroll Facebook and Instagram long before they walk in. We reach them around the dealership, show them the right car, and the lead lands with the right salesperson.
- We target around you The dealership’s area, people interested in your models, and those who already visited your website.
- The ad is about a car A clear offer, a date, a test drive: never just a vague “contact us”.
- A lead in ten seconds Name and phone already filled in: they tap “Sign up” without leaving Facebook or Instagram.
- To the right salesperson The lead goes straight to the right dealership, all the way to a booked test drive.
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Target qualified leads
Define specific audiences based on location, age, online behavior, and much more.
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Powerful retargeting
Reconnect with users who have interacted with your website or ads.
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47% Conversion rate
High conversion rates through targeted, personalized campaigns.
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€37 Cost per lead
Competitive cost per lead in the automotive industry.
Three ads, three moments
Announcing new arrivals, pushing this month’s offer, collecting a test drive request: each moment has its format.
Vertical video
Reels and TikTok: the new arrival or the launch in full screen, shown to people in your area.
Offer of the month
The monthly payment or discount of the moment, in the feed of buyers in your area, with a link to the offer page.
Instant form
The test drive request is filled in inside the app, already completed, and reaches your salesperson.
Mock-ups. LinkedIn completes the set for fleets and vans, with the businesses in your area.
From the Meta form to your CRM
A lead waiting in a file until Monday is a lead gone cold. The path we set up, from the ad to the salesperson’s call, then back to Meta.
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A carousel of your vehicles, a test drive video, a trade-in offer, in the Facebook or Instagram feed of people who live around the dealership.
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It opens inside the app, already filled in with name and phone. Two questions on the model and the timing, and it is sent.
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The contact reaches your CRM within minutes, with the model requested and the ad it came from. No more file to download on Monday.
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The salesperson at the right dealership is alerted and calls back while the interest is still warm.
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Contacts that became appointments or sales go back to Meta, which learns to find buyers, not just filled-in forms.
Outperforming the competition
Results from our automotive clients, set against the averages of the sector.
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47%
Conversion rate
From qualified social traffic
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€37
Cost per lead
Highly competitive for automotive
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6
Interactions before conversion
Average touchpoints to purchase
Price Paid Social for your case
The calculator opens with Paid Social already selected: your budget, the level of support, a price.
The people who run your campaigns
A small automotive team: the same people from the audit to the monthly review.
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Jordan Langlois
Digital Marketing Manager
- Marketing strategy
- Designing and implementing effective digital marketing strategies
- Identifying key areas for growth and optimization
- Project supervision
- Coordinating team efforts to ensure seamless execution
- Monitoring alignment with objectives and deadlines
- Communication
- Acting as the primary point of contact
- Providing regular updates on progress and results
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Alexandre Echement
Digital Marketing Manager
- Content creation
- Crafting engaging content, including articles, visuals, and videos
- Ensuring alignment with the overarching strategy
- Implementation
- Translating strategic plans into actionable initiatives
- Managing platforms and tools necessary for execution
- Data analysis
- Tracking campaign performance metrics
- Using insights to optimize and adjust strategies
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Juliette Joire
Digital Marketing Manager
- Campaigns management
- Launching and managing high-impact advertising campaigns
- Optimizing parameters to achieve maximum results
- Project support
- Assisting with diverse tasks aligned with project goals
- Results analysis
- Evaluating campaign effectiveness and reporting insights
- Recommending adjustments to enhance outcomes
Their numbers, not ours
Client accounts we took over, and what they delivered.
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Theobald Group +125%
Read the case study , Theobald GroupFacebook conversions
-50% cost per conversion
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Vulcain Group -35%
Read the case study , Vulcain GroupCost per lead
+145% lead volume
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DMD Group 7,646
Read the case study , DMD GroupLeads from Facebook and Instagram instant forms
+170% conversions
“MyDigipal understood the complexities of managing digital marketing for a multi-brand automotive group. The results have exceeded our expectations.”
Frequently asked questions
What dealerships ask us before they start.
Do I need a huge budget to advertise on social media?
No, a huge budget is not always necessary. Social media platforms offer flexible options that allow you to adjust your spending according to your goals and audience. Moreover, well-targeted strategies, even with a modest budget, can yield significant results.
Can I manage campaigns on multiple Facebook pages?
Yes, it is entirely possible to manage advertising campaigns on multiple Facebook pages at the same time. This can even be advantageous for segmenting your campaigns according to different target audiences or for promoting various offers on different pages.
Why is targeting important?
Targeting is crucial for maximizing the effectiveness of your campaigns. Social media targeting tools allow you to reach qualified prospects based on specific criteria such as location, age, and online behavior, thereby reducing your conversion costs.
What targeting options are available?
Custom Audiences, Remarketing (Retargeting), Lookalike & Interest-Based Targeting are all available to help you reach the right audience.
What kind of content works best?
Visual content such as vehicle demonstration videos, clearance sales, test drives, or promotional offers grabs attention strongly. Engaging, relevant, and well-designed content is crucial for generating interest and encouraging interaction.
How are ads created?
We design ads with catchy headlines and compelling descriptions, while optimizing to attract and engage potential customers.
What support do you provide?
We provide expert advice, assist with content creation, continuously optimize campaigns, and offer technical support throughout the process.
Can I advertise on platforms other than Facebook?
Absolutely. Platforms like TikTok and Spotify offer unique opportunities to capture user attention through immersive content or audio ads. These formats can be very effective for automotive brands looking to innovate their marketing approaches.
Ready to take your digital marketing to the next level?
Calculate your tailored plan in 3 minutes, or get in touch. No commitment, just results measured weekly.