Download the ABM Deck: Discover the Power of Account-Based Marketing

Account-Based Marketing (ABM) has fundamentally transformed how B2B companies approach their most valuable prospects. Unlike traditional marketing that casts a wide net, ABM focuses resources on a defined set of target accounts, delivering personalized campaigns that resonate with specific decision-makers.

Our comprehensive ABM Deck provides everything you need to understand, implement, and scale an effective ABM strategy. Whether you’re just starting with ABM or looking to optimize existing programs, this resource offers actionable insights backed by real-world results.

Why ABM Matters in 2024

According to ITSMA research, companies with mature ABM programs attribute 79% of their sales opportunities to ABM efforts. The numbers speak for themselves:

These statistics align with findings from Demandbase, showing that ABM consistently outperforms spray-and-pray tactics.

What’s Inside the ABM Deck

Our deck is structured into three comprehensive chapters, each designed to build upon the previous:

Chapter 1: The Power of ABM

Understanding why traditional B2B marketing often fails to deliver:

• The spray-and-pray problem: Why generic campaigns waste budget and frustrate prospects
• Decision-maker complexity: Navigating buying committees with 6-10 stakeholders
• The alignment imperative: How ABM bridges the gap between sales and marketing
• Personalization at scale: Technologies enabling 1:1 engagement with target accounts

Explore how our B2B & ABM services apply these principles to drive measurable results.

Chapter 2: Strategic Insights

Building the foundation for successful ABM campaigns:

• Ideal Customer Profile (ICP) development: Identifying accounts with the highest revenue potential
• Intent data utilization: Leveraging buying signals from Bombora and similar providers
• Account tiering strategies: Allocating resources based on account value and engagement
• Content mapping: Creating assets that address specific pain points at each buying stage

Our case studies demonstrate how we’ve helped B2B tech companies implement these strategies.

Chapter 3: Execution Excellence

Turning strategy into results:

• Multi-channel orchestration: Coordinating LinkedIn Ads, email, content, and sales outreach
• Sales and marketing alignment: Creating shared metrics and feedback loops
• Technology stack optimization: CRM, marketing automation, and ABM platform integration
• Measurement frameworks: Tracking pipeline influence, engagement scores, and revenue attribution

ABM Success Metrics to Track

When implementing ABM, focus on these key performance indicators:

1. Account Engagement Score - Composite metric tracking content consumption, website visits, and email interaction
2. Pipeline Velocity - How quickly target accounts move through your sales funnel
3. Deal Size - Average contract value from ABM-sourced opportunities
4. Win Rate - Percentage of ABM opportunities that close successfully
5. Customer Lifetime Value - Long-term revenue from ABM-acquired customers

Who Should Download This Deck?

This resource is ideal for:

• B2B Marketing Directors looking to justify ABM investment to leadership
• Demand Generation Managers seeking to improve lead quality over quantity
• Sales Leaders wanting better alignment with marketing efforts
• CMOs evaluating ABM as part of their go-to-market strategy

Real Results from ABM Implementation

Our clients have seen transformative outcomes from ABM programs. View our Quantum Metrics case study to see how a data-driven ABM approach accelerated their enterprise sales pipeline.

Key results include:

• 3x increase in qualified meetings with target accounts
• 45% reduction in sales cycle length
• 2.5x improvement in marketing ROI
• Stronger sales-marketing alignment and collaboration

Getting Started with ABM

Ready to transform your B2B marketing approach? Here’s how to begin:

1. Download the deck using the link below
2. Assess your readiness using the included maturity model
3. Identify your first target accounts based on ICP criteria
4. Reach out to our team for a personalized ABM consultation

For a quick estimate of what an ABM program might cost for your organization, try our marketing calculator to build a custom package.

Download the Complete ABM Deck

This comprehensive resource includes frameworks, templates, and case studies you can immediately apply to your marketing strategy.

Download the ABM Deck (PDF)

Want to discuss how ABM can work for your business? Contact our team for a free consultation and audit of your current B2B marketing strategy.