Performance Max
One campaign across Google’s six networks, steered by the signals and conversions we give it.
- Asset groups
- Audience signals
- Imported conversions
- Exclusions
Google Ads
Dominate search results instantly
AI-powered PPC strategy
Reach the top of Google with optimized Google Ads campaigns. Data-driven PPC strategy to maximize your ROI and reach your target audience.
- Google Ads conversions Theobald Group
- +112%
- Cost per lead Vulcain Group
- -35%
- Per lead on the Ford Performance Max DMD Group
- €0.61
They trust us with their campaigns
How a Performance Max campaign works
You give Google a set of assets and a goal. Its AI assembles the ads and decides where to show them. Our work happens before and after: what we feed it, then what we teach it.
What we feed it
Headlines, descriptions, images, videos, your product or vehicle feed, and audience signals. The better the material, the better the machine works.
Performance Max
- Headlines
- Descriptions
- Images
- Videos
- Product feed
- Audience signals
- Qualified lead
- Sale
- Test drive
- Search
- YouTube
- Display
- Discover
- Gmail
- Maps
- Brand exclusions
- Negative keywords
What Google decides
How each ad is assembled, the bid and the placement. The same campaign shows across six networks, depending on the person and the moment.
What we teach it
Which conversions really matter: a qualified lead, a sale, a test drive. We send them back from your CRM, and we exclude what should not be bought.
Google chooses where the ad shows. We choose what it learns.
The formats we run
The right format depends on what your customer is looking for, not on what the platform pushes.
Search
Reach people who are already searching for what you sell. Your ad appears at the top of Google at the moment the question is asked.
- Keyword targeting
- Ad extensions
- Smart bidding
- Responsive ads
Shopping
Your products with their image and price, right in the results. The feed does half the work, and we keep it clean.
- Product feeds
- Merchant Center
- Local inventory
Display and video
Build awareness and bring back visitors who did not convert, across partner sites and YouTube.
- Remarketing
- YouTube
- Responsive display
- Custom audiences
From audit to reporting, in four stages
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We analyse your current campaigns and the competitive landscape, and we identify the quick wins.
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Campaign structure, ad copy, conversion tracking and audience configuration.
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Daily monitoring, A/B testing and bid adjustments, based on real performance data.
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We scale what works. A monthly report with clear KPIs and recommendations.
Price Google Ads for your case
The calculator opens with Google Ads already selected: your budget, the level of support, a price.
Their numbers, not ours
Client accounts we took over, and what they delivered.
-
Theobald Group +112%
Read the case study , Theobald GroupGoogle Ads conversions
-50% cost per conversion
-
Vulcain Group +145%
Read the case study , Vulcain GroupLead volume
-35% cost per lead
-
DMD Group €0.61
Read the case study , DMD GroupPer lead on the Ford Performance Max
+170% conversions
“Managing 31 dealerships' digital marketing seemed impossible until MyDigipal showed us how to do it right. The efficiency gains have been incredible.”
Frequently asked questions
Everything you need to know about Google Ads
What is Google Ads and how does it work?
Google Ads is a pay-per-click (PPC) advertising platform that displays your ads on Google Search, YouTube, and partner websites. You only pay when someone clicks on your ad. It works through an auction system where you bid on keywords relevant to your business.
How much should I budget for Google Ads?
Budget depends on your industry, competition, and goals. We recommend starting with a test budget to gather data, then scaling based on performance. The key is focusing on ROI, not just spend. We help you allocate budget efficiently across Search, Display, and YouTube campaigns.
How long until I see results from Google Ads?
Unlike SEO, Google Ads can generate traffic immediately once your campaigns are live. However, optimization takes time. Expect 2-4 weeks of learning phase where we gather data, then continuous improvements. Most clients see meaningful results within the first month.
What's the difference between Search and Display campaigns?
Search campaigns show text ads to people actively searching for your keywords on Google. Display campaigns show visual ads across millions of websites to build awareness. Search captures high-intent users, while Display helps with remarketing and brand awareness.
How do you track conversions and measure success?
We implement Google Tag Manager and conversion tracking to measure leads, sales, phone calls, and other valuable actions. You'll receive custom dashboards showing ROAS, cost per acquisition, and other KPIs. We integrate with your CRM for full-funnel attribution.
Do you manage YouTube advertising?
Yes! YouTube is part of the Google Ads ecosystem. We create and manage video campaigns including skippable in-stream ads, bumper ads, and discovery ads. Video is powerful for B2B awareness and remarketing strategies.
Ready to take your digital marketing to the next level?
Calculate your tailored plan in 3 minutes, or get in touch. No commitment, just results measured weekly.