Google Ads Automotive
Answer the buyers already searching
A model, a town: your ad, right on time.
One campaign per brand, per dealership and per intent, conversions counted properly, and a budget that follows the cars you sell, new and used.
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€150K Monthly budget managed
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188K Clicks generated
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10.6K Leads generated
They trust us with their campaigns
Why Google Ads for your dealership?
Google Ads is the most effective channel for reaching customers because it leverages user intent. When a potential buyer searches for a specific model or brand, you can present them with tailored content that meets their needs.
What it is given
Your stock, your brands, your models and the area where you sell. Each brand has its campaign, each model its ad group: the budget goes where you want to sell.
Your Google Ads account
- Your stock
- Your brands and models
- Your area
- Test drive requests
- Calls
- Search
- Vehicle ads
- Performance Max
- YouTube
- Display
- Google Maps
- Models already sold
- Outside your area
Where it shows you
On search when a buyer types the model, in vehicle ads with photo and price, then on YouTube, Display and Maps for people who live nearby.
What comes back
Every form, call or test drive request comes back tied to the model that brought it. A sold model leaves the ads, and delivery stops at the edge of your area.
One campaign per brand, one group per model. The budget follows the stock you want to sell.
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Intent-based targeting
Reach users actively searching for vehicles, maximizing conversion potential.
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Precise audience reach
Target by location, demographics, and search behavior for optimal results.
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Measurable ROI
Track every click, visit, and conversion with complete transparency.
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Immediate results
Start generating leads from day one with optimized campaigns.
One campaign per situation
Launching a model, moving used stock or filling an open day: it is not the same campaign. Here they are, with their keywords and the ad that shows.
- The buyer searches A model, “used”, the name of their town: they already know what they want.
- The right campaign answers Used cars, new cars by brand, open days: each intent has its own campaign, ad and page.
- No budget leaks away Searches that never sell a car, like “jobs”, are excluded: no budget is spent on them.
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Launching a model
- For whom
- People already searching for this model, or one close to it, new.
- Lands on
- The model page, with the current offer.
Keywords
- new hybrid suv
- hybrid suv test drive leeds
- hybrid suv pcp deals
- new hybrid suv price
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Moving used stock
- For whom
- People looking for a used car near them, with or without a model in mind.
- Lands on
- The used stock, filtered on the search.
Keywords
- used cars leeds
- used suv west yorkshire
- cheap used city car
- used diesel estate
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Filling an open day
- For whom
- People living in your area, the week of the event.
- Lands on
- The event page, with the sign-up.
Keywords
- car dealership open day leeds
- test drive this weekend
- new car offers march
- dealership open sunday
Examples. For you, the keywords start from your stock, your brands and your towns.
Beyond search
Being seen before the search, and following up after the visit. Three formats that complete the Search campaigns.
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Display remarketing
The car they viewed on your site, shown again over the following days on the websites they read.
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YouTube
Fifteen seconds around a launch or an open day, shown in your area.
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Google Vehicle Ads
Your cars as cards above the results: photo, price, mileage, dealership. See Dynamic Ads
Mock-ups. The three formats plug into the same Google Ads account and share its audiences.
Google learns from your real leads
A campaign only bids well if it knows what sells. Every lead on your site gets a name and is sent everywhere, so Google bets on test drive requests, not on clicks.
- Every lead has a name Test drive request, quote, trade-in, call over one minute: one name per action, the same everywhere.
- Sent to all four GA4, Google Ads, Meta and your CRM receive the same signal at the same time.
- Campaigns learn Google and Meta bid on real requests, and you read the same numbers everywhere.
Outperforming the competition
Results from our automotive clients, set against the averages of the sector.
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10%
Conversion rate
vs 5% automotive average and 2.5% all industries
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15%
Click-through rate
vs 8% automotive average and 3% all industries
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€0.20
Cost per click
vs €1.20 automotive benchmark
Price Google Ads for your case
The calculator opens with Google Ads already selected: your budget, the level of support, a price.
The people who run your campaigns
A small automotive team: the same people from the audit to the monthly review.
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Jordan Langlois
Digital Marketing Manager
- Marketing strategy
- Designing and implementing effective digital marketing strategies
- Identifying key areas for growth and optimization
- Project supervision
- Coordinating team efforts to ensure seamless execution
- Monitoring alignment with objectives and deadlines
- Communication
- Acting as the primary point of contact
- Providing regular updates on progress and results
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Alexandre Echement
Digital Marketing Manager
- Content creation
- Crafting engaging content, including articles, visuals, and videos
- Ensuring alignment with the overarching strategy
- Implementation
- Translating strategic plans into actionable initiatives
- Managing platforms and tools necessary for execution
- Data analysis
- Tracking campaign performance metrics
- Using insights to optimize and adjust strategies
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Juliette Joire
Digital Marketing Manager
- Campaigns management
- Launching and managing high-impact advertising campaigns
- Optimizing parameters to achieve maximum results
- Project support
- Assisting with diverse tasks aligned with project goals
- Results analysis
- Evaluating campaign effectiveness and reporting insights
- Recommending adjustments to enhance outcomes
Their numbers, not ours
Client accounts we took over, and what they delivered.
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Theobald Group +112%
Read the case study , Theobald GroupGoogle Ads conversions
-50% cost per conversion
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Vulcain Group +145%
Read the case study , Vulcain GroupLead volume
-35% cost per lead
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DMD Group €0.61
Read the case study , DMD GroupPer lead on the Ford Performance Max
+170% conversions
“Managing 31 dealerships' digital marketing seemed impossible until MyDigipal showed us how to do it right. The efficiency gains have been incredible.”
Frequently asked questions
What dealerships ask us before they start.
Why should I use Google Ads for my dealership?
Google Ads allows you to position your ads directly in front of potential customers actively searching for the vehicles and services you offer, using specific automotive-related keywords.
How quickly can I see results?
Google Ads results are immediate and measurable, allowing you to track the number of clicks, site visits and conversions to sales directly from your campaign.
How does budget control work?
Google Ads gives you total control over your advertising budget. You only pay when prospects click on your ads, which ensures optimal return on investment.
How do you position my dealership above competitors?
Google Ads allows you to position yourself above your competitors in Google search results, increasing the visibility and authority of your dealership online.
How do you choose the right keywords?
Our team performs in-depth analysis to identify the most relevant keywords, ensuring your ads effectively reach your target audience.
How are the ads created?
We design ads with catchy headlines and compelling descriptions, while optimizing to attract and engage potential customers.
How do you optimize campaigns over time?
We continuously monitor the performance of your Google Ads campaigns and adjust strategies to maximize effectiveness and return on investment.
What kind of support do you provide?
Our team offers expert advice and ongoing support, guiding you every step of the way, from designing to optimizing your Google Ads campaigns.
Ready to take your digital marketing to the next level?
Calculate your tailored plan in 3 minutes, or get in touch. No commitment, just results measured weekly.