Google Ads Automotive ✨

Dominate Automotive Search Results

Be there when car buyers are searching

Get to the top of automotive-related queries on search engines. Benefit from privileged positioning on the most strategic Google searches, increase the visibility of your car dealerships, and highlight your new & used cars to the right users at the right time.

150K€
Monthly Budget Managed
188K
Clicks Generated
7.6M
Impressions
10.6K
Leads Generated

Why Google Ads for Your Dealership?

Google Ads is the most effective channel for reaching customers because it leverages user intent. When a potential buyer searches for a specific model or brand, you can present them with tailored content that meets their needs.

Intent-Based Targeting

Reach users actively searching for vehicles, maximizing conversion potential.

Precise Audience Reach

Target by location, demographics, and search behavior for optimal results.

Measurable ROI

Track every click, visit, and conversion with complete transparency.

Immediate Results

Start generating leads from day one with optimized campaigns.

Our Google Ads Services

Comprehensive campaign management tailored to the automotive industry

Search Campaigns

Strategic keyword targeting for new and used car searches, model-specific queries, and brand terms.

Display & Remarketing

Re-engage visitors who explored your inventory but didn't convert with dynamic visual ads.

YouTube Video Ads

Showcase your vehicles and dealership with engaging video content on YouTube.

Vehicle Listing Ads

Display your inventory directly in Google search results with images and pricing.

Local Campaigns

Drive foot traffic to your dealership with location-based advertising.

Performance Tracking

Comprehensive analytics and reporting on all campaign metrics and ROI.

Ready to Boost Your Dealership's Online Presence?

Get a customized strategy tailored to your inventory and goals.

Industry Benchmarks

Outperforming the Competition

Real results from our automotive clients compared to industry averages.

Vulcain
10%

Conversion Rate

vs 5% automotive average and 2.5% all industries

DMD
15%

Click-Through Rate

vs 8% automotive average and 3% all industries

Theobald
0.2€

Cost per Click

vs 1.2€ automotive benchmark

Use Cases

Tailored Strategies for Every Segment

Whether you're promoting new models, moving used inventory, or driving event registrations.

Promote New Vehicle Models
New Cars

Promote New Vehicle Models

Be the first to appear when a potential customer searches for keywords related to a model or brand you have in stock. Users type a keyword, your site appears, and they have the option to visit the web page linked to this model.

  • Brand and model-specific campaigns
  • New arrival promotions
  • Test drive booking integration
  • Budget allocation by sales objectives
Move Your Used Inventory
Used Cars

Move Your Used Inventory

Promote used cars based on the target audience. Target particular brands and models when you have a large stock, or target more generic keywords like 'buy used car less than €10,000'.

  • Dynamic inventory ads
  • Price-based targeting
  • Competitor keyword strategy
  • Location-specific campaigns
Drive Event Registrations
Events

Drive Event Registrations

Events such as open days, clearance sales, or the inauguration of a new model associate your dealership with positive values among prospects. Promote your events on Google to obtain more participations and registrations.

  • Event promotion campaigns
  • Registration tracking
  • Countdown ads
  • Post-event remarketing
Our Team

The People Behind Your Success

Meet the dedicated automotive marketing specialists who will drive your campaigns.

Jordan Langlois

Jordan Langlois

Digital Marketing Manager

Marketing Strategy

  • Designing and implementing effective digital marketing strategies
  • Identifying key areas for growth and optimization

Project Supervision

  • Coordinating team efforts to ensure seamless execution
  • Monitoring alignment with objectives and deadlines

Communication

  • Acting as the primary point of contact
  • Providing regular updates on progress and results
Alexandre Echement

Alexandre Echement

Digital Marketing Manager

Content Creation

  • Crafting engaging content, including articles, visuals, and videos
  • Ensuring alignment with the overarching strategy

Implementation

  • Translating strategic plans into actionable initiatives
  • Managing platforms and tools necessary for execution

Data Analysis

  • Tracking campaign performance metrics
  • Using insights to optimize and adjust strategies
Juliette Joire

Juliette Joire

Digital Marketing Executive

Campaigns Management

  • Launching and managing high-impact advertising campaigns
  • Optimizing parameters to achieve maximum results

Project Support

  • Assisting with diverse tasks aligned with project goals

Results Analysis

  • Evaluating campaign effectiveness and reporting insights
  • Recommending adjustments to enhance outcomes

Trusted by Leading Dealerships

Ready to Take Your Digital Activity to the Next Level?

Try the anti-agency model for a ride. No long-term commitments, just results.

FAQ

Frequently Asked Questions

Everything you need to know about our automotive advertising services.

Why should I use Google Ads for my dealership?

Google Ads allows you to position your ads directly in front of potential customers actively searching for the vehicles and services you offer, using specific automotive-related keywords.

How quickly can I see results?

Google Ads results are immediate and measurable, allowing you to track the number of clicks, site visits and conversions to sales directly from your campaign.

How does budget control work?

Google Ads gives you total control over your advertising budget. You only pay when prospects click on your ads, which ensures optimal return on investment.

How do you position my dealership above competitors?

Google Ads allows you to position yourself above your competitors in Google search results, increasing the visibility and authority of your dealership online.

How do you choose the right keywords?

Our team performs in-depth analysis to identify the most relevant keywords, ensuring your ads effectively reach your target audience.

How are the ads created?

We design ads with catchy headlines and compelling descriptions, while optimizing to attract and engage potential customers.

How do you optimize campaigns over time?

We continuously monitor the performance of your Google Ads campaigns and adjust strategies to maximize effectiveness and return on investment.

What kind of support do you provide?

Our team offers expert advice and ongoing support, guiding you every step of the way, from designing to optimizing your Google Ads campaigns.