Automotive marketing
For a single dealership or a ten-brand group: buyers who come in, leads called back fast, and campaigns judged on the cars they sell.
150+ dealerships we work with
€150,000 of ad budget managed every month
10,600 leads generated for our automotive clients
They trust us with their campaigns
Selling cars is different: the buying journey is long, competition is fierce and local presence matters. Each lever acts at a precise moment of the journey; together, they bring the buyer to the dealership.
They type a model, “used hybrid SUV”, or the name of their town. Google Ads puts you at the top of the page, on the model they want.
They open three dealerships in three tabs. Your model page, your price and your reviews decide whether they stay with you.
They leave without a trace, like most people. Dynamic Ads show them the car they looked at again, on Facebook, Instagram and Google.
A Meta form, a call, a test drive request. The contact lands in your CRM, with the ad that brought them in.
Your salesperson calls back with the right vehicle in mind. The test drive counts as a result, not just the click.
Be there when someone is looking for a car near them, and get them to leave their details without effort.
Google Ads
A buyer types a model, “used” and the name of their town. We organise the account by brand and by dealership, so two campaigns never bid each other up.
We only count real conversions: forms, test drive bookings, calls longer than a minute. And the budget follows what sells.
Facebook and Instagram
They scroll past the new SUV from the dealership down the road and tap “Sign up”. Their name and phone number are already filled in: ten seconds, without leaving the app.
One clear offer per brand, never a vague “contact us”. Two or three questions that sort the leads, and the contact goes straight to the right salesperson.
Every car for sale becomes an ad on Google, Facebook and Instagram, with its photo, its price and its dealership. A sold car leaves the ads on its own.
| Month | Cumulative conversions | Cost per conversion |
|---|---|---|
| December 2025 | 819 | €1.2 |
| January 2026 | 1,638 | €0.97 |
| February 2026 | 2,683 | €0.93 |
| March 2026 | 6,675 | €0.80 |
What we call a conversion, over these four months
These figures belong to one group, in its market. They give an order of magnitude, not a promise.
An offer, a test drive booking and an ad around each dealership, ready before the day. Then the car they looked at comes back into the feed of those who left without calling.
A call answered, a form called back fast, and the sale at the end.
Calls and forms
A lead left waiting until tomorrow has often called someone else already. Every form goes to the right brand and the right dealership, with the car they want and their answers.
On the phone, a tracking number ties each call to its campaign, and only calls longer than a minute count: those are real conversations.
From lead to sale
The channel, the campaign and the keyword travel with the lead all the way into the CRM. Leads, opportunities and sales are matched automatically, with no manual entry.
Campaigns are then compared on what they cost per car sold, not per click.
Count right, then read the numbers by brand, by city and by salesperson.
Tracking
We test every site like a customer: fill in the form, call, book a test drive, and look at what is actually sent, not what the settings say.
A setting prepared but never published, a tool sending the same signal twice: nobody sees these failures, and they skew the campaigns.
Dashboard
The week’s spend, leads and sales on one screen, updated every morning, instead of an export from each platform.
Then each brand, each dealership, each salesperson: where the budget is working, and where it is asleep.
What each one does, for whom, and what it delivered for our clients.
Dominate search results
Be there when car buyers are searching: Search, Display, YouTube and Vehicle Ads, organised by brand and by dealership.
+70%
test drive, quote and contact requests at Guyane Automobile, on 30% less budget, spring on spring
Reach buyers where they scroll
Facebook, Instagram and TikTok, targeted around each dealership, with instant forms that reach the right salesperson.
x3.2
leads between Q1 2025 (719) and Q3 2026 (2,286), the best quarter so far
Your stock, automatically
Your stock connected to Meta and Google: the right car shown to the right buyer, with its current price, and removed once sold.
x3 to x12
cheaper per lead than the same group's other form campaigns, across our accounts in 2025 and 2026
Seven portraits, seven ways of selling cars. Every number comes from their own accounts.
x2.3 Google form leads between Q1 2025 and Q1 2026, on 39% less budget Ten brands, three countries, one tidy account Read the portrait 5,281 Sales matched to their lead GGP Auto 9,261 Leads from instant forms Guyane Automobile +170% Conversions DMD Group €1.8 Per conversion at the Polestar launch Vulcain Group €36 → €8.2 Per Meta lead in eighteen months Lancien Group You don’t need €30,000 a month to sell cars. Tell us what you sell, your budget and your area: the estimate starts from the results of the dealer accounts we run.
Pick your town: the estimate appears here.
possible sales per month
The population data for your area could not load. Reload the page to try again.
Indicative estimate, based on the dealer accounts we run (Google Ads and Meta, last twelve months). It is not a promise: results depend on your stock, your prices and how fast your team calls back.
The same people from the audit to the monthly review, reports you can read without us, and every manufacturer’s rules respected.
Before we start
We look at your Google, Facebook and Instagram ads, your website and your stock, and show you what we would change. No commitment.
The first weeks
Accounts organised by brand and by dealership, conversions checked, stock connected to the ads, forms connected to your teams.
Every month
What worked, what we stop, and where the budget goes next month, with the same people as at the audit.
Every morning
Spend, leads and sales on one screen, by brand and by dealership, readable without us.
Jordan Langlois Digital marketing lead, in charge of automotive accounts Strategy and follow-up 
Juliette Joire Account manager Day-to-day campaigns, bids, budgets and reports 
Alexandre Echement Implementation and data Feeds, Merchant Center, tracking, creative and tests 
Dikra Béchard Business development Your first point of contact 
Paul Andre Founder Keeps a close eye on every account “MyDigipal’s automotive expertise is unmatched. They understand our industry, our challenges, and deliver campaigns that actually bring customers to our showroom.”
Jennifer G.marketing director, Theobald Group “What sets MyDigipal apart is the proximity and personalised follow-up. They’re always available, proactive with optimisations, and truly invested in our success.”
Vanina F.digital manager, Vulcain Group What dealerships ask us before they start.
No. We often start with one brand or with used cars, then extend to what sells. The estimator above gives an order of magnitude for your area and budget, based on the results of the dealer accounts we run.
Yes, most of our clients are: ten brands at Théobald, eight at Guyane Automobile. Each brand has its own budget, ads and numbers, and the group keeps the overall view.
Some brands already advertise for you through their programmes, others set rules on searches for their name. We check each brand’s framework before launching, so we add to what they do instead of competing with it.
The stock on your website, exported every day: model, year, mileage, price, photos and dealership. We turn it into a feed for Google and Meta, and a sold car leaves the ads on its own.
Yes. Each lead’s source (channel, campaign, keyword) travels into the CRM, then leads, opportunities and sales are matched automatically, in real time when the CRM allows it.
The calculator prices your campaigns in two minutes. Or write to us: we reply within 24 hours.
