The Challenge
In the crowded digital analytics market, Quantum Metrics faced the classic B2B challenge: reaching the right people at the right companies with messages that actually resonate. Traditional demand generation wasn’t cutting it—they needed precision targeting that could drive real pipeline impact.
Our Approach
Account Selection & Research
We started by working closely with Quantum Metrics’ sales team to identify their ideal customer profile and build a target account list. This wasn’t just about company size or industry—we dug deep into technographic data, intent signals, and organizational structures.
Multi-Channel ABM Execution
Our strategy combined:
- LinkedIn Advertising: Precision-targeted campaigns reaching decision-makers and influencers at target accounts
- Programmatic Display: Retargeting and awareness campaigns keeping Quantum Metrics top-of-mind
- Personalized Content: Tailored messaging for different personas and buying stages
Continuous Optimization
ABM isn’t “set and forget.” We continuously analyzed engagement data, refined audience segments, and optimized creative based on real performance metrics.
The Results
The impact was significant across all key metrics:
- 60% increase in click-through rates compared to previous campaigns
- 25% reduction in cost per lead through better targeting
- 30% faster deal velocity for accounts engaged through the ABM program
Key Learnings
Success in ABM comes from the combination of precision targeting, compelling content, and relentless optimization. By treating each target account as a market of one, we were able to drive meaningful engagement that translated directly to pipeline acceleration.
