Fourteen B2B and automotive specialists in London and Paris, working inside your accounts.
199 lessons at your own pace: the prompting method, the path for your own tool, exercises on your own cases, all the way to agents and MCP servers.
Five fields, and the prompt writes itself in front of you. Context, role, action, format, tone: you fill them in, it assembles, you copy it into your tool. The same workshop audits a prompt you already wrote.
242 prompts drawn from the lessons. Sorted by module, copied in one gesture, opened directly in Claude or ChatGPT. Your own get saved there too.
Real work situations, not demo examples. Minutes to anonymise, an ad to decline in variants, an export to clean: the request, the answer, and what made the difference.
Submitted from the lesson, on your own data. One quiz per module, graded server-side. Exercises are reviewed by Paul with Automations, 3 reviews included.
It answers from your lessons, and cites the source. A question at 11 pm, an answer drawn from the programme, never invented: it only knows what you have.
Agents, automations, MCP servers. 73 lessons in their own course and seventeen real cases from the agency. This is where you wire the tools to one another.
Films with sound: the learner space, a lesson from the inside, and the automations running on a real setup.
A path for your tool
“Extremely concrete training, useful for my day-to-day.”
“Discovery, learning the prompting methods, very useful, which I will put to work starting today.”
“Awesome, the best training I’ve received at MH so far, very useful for my day to day, very engaging.”
“Really good and informative, lots of skills to take away and use in a practical way.”
“A simple toolbox that makes you more comfortable and removes the barriers to using AI.”
“Well organized, informative and inspiring.”
“A very good experience, and I am going to apply what I learned starting today!”
“Hands-on, concrete, applicable, great communication and interactions.”
Six agency disciplines and three ways to put AI to work, run by the same team.
SEO
A technical audit, keywords grouped by theme, optimised pages and fresh content every month. Plus the work to show up in AI answers: structured data, FAQs, mention tracking.
What’s included
+170% conversions DMD Group, with SEO, Google Ads, Facebook Ads Read the case study Google Ads
Campaigns built on search intent and measured all the way to the sale, offline conversions included. Optimisation, adjustments and the monthly report are part of the management.
What’s included
-50% cost per conversion Theobald Group, with Google Ads, Facebook Ads, LinkedIn Ads Read the case study Social media
On LinkedIn, targeting by company, job title and industry; on Meta, vehicle and product catalogues. We can create the visuals too.
What’s included
4.5× demo requests Symbl.ai, with ABM, LinkedIn Ads, Content Marketing Read the case study Automotive
Buying a car is a long, local journey. We target each dealership’s area, connect your stock to Meta and Google ads, and measure clicks, visits and sales.
What’s included
+145% lead volume Vulcain Group, with Google Ads, Facebook Ads, SEO Read the case study B2B and ABM
Account-based marketing: a list of target accounts, campaigns and content built for them on LinkedIn, on Google and by email, and reporting shared with the sales team.
What’s included
3× meetings booked Genesys, with ABM, LinkedIn Ads, Display Advertising Read the case study Tracking and reporting
We start with an audit, then put measurement right: conversions, consent, the link with your CRM. The dashboard brings every channel together in one place.
What’s included
AI Academy
199 lessons at your own pace, from the prompting method all the way to agents and MCP servers, with exercises on your own cases.
What’s included
In-room or remote training
A half day or a full day, preceded by an assessment of the team’s AI maturity. People learn the CRAFT method and apply it to cases from their own job.
What’s included
9.4/10 The average of 497 reviews of our training sessions.
Custom automations
We find the repetitive tasks, automate them, and keep a human in charge where it matters: incoming requests, meeting notes, follow-ups, reporting.
What’s included
Dealer groups and B2B software companies, from the strategy to the monthly report.
All case studies-50%
cost per conversion
Theobald Group
Automotive, 31 dealerships
Google Ads, Facebook Ads, LinkedIn Ads
+170%
conversions
DMD Group
Automotive, multi-brand group
SEO, Google Ads, Facebook Ads
+145%
lead volume
Vulcain Group
Automotive
Google Ads, Facebook Ads, SEO
3×
meetings booked
Genesys
B2B, customer experience
ABM, LinkedIn Ads, Display Advertising
4.5×
demo requests
Symbl.ai
B2B, conversation intelligence
ABM, LinkedIn Ads, Content Marketing
2.5×
pipeline influenced
GWI
B2B, audience research
ABM, LinkedIn Ads, Content Marketing
-25%
cost per lead
Quantum Metrics
B2B, analytics
ABM, LinkedIn Ads, Display Advertising
Tick what you need: the calculator starts from there and emails you a detailed quote. No meeting needed.
Tick a service to see its starting price.
22 modules, 20h 58min of reading and exercises, with the tool of your choice.
From $340 per person.
Tell us where you stand: we reply within 24 hours, no commitment.
