The Challenge
The automotive retail landscape has fundamentally changed. Today’s car buyers research extensively online before ever stepping into a dealership. DMD Group recognized they needed a comprehensive digital strategy to capture these potential customers early in their journey and guide them to their showrooms.
Their existing efforts were scattered—some SEO work here, occasional paid campaigns there—but nothing cohesive that could compete with the aggressive digital marketing of competitors.
Our Strategy
SEO Foundation
We started with a complete SEO overhaul:
- Technical SEO: Site speed optimization, mobile experience improvements, structured data implementation
- Local SEO: Google Business Profile optimization for each dealership location
- Content Strategy: Creating valuable content around car buying, financing, and maintenance
Paid Media Excellence
Our paid media approach covered multiple channels:
- Google Ads: Search campaigns targeting high-intent keywords, display for awareness, remarketing for conversion
- Facebook Ads: Audience building, lookalike targeting, dynamic vehicle inventory ads
- Waze Ads: Capturing local intent when potential customers are actively driving near dealerships
Integrated Reporting
We built unified reporting dashboards that connected all channels, allowing DMD Group to see the complete customer journey from first touch to showroom visit.
The Results
The transformation was remarkable:
- 170% increase in total conversions across all digital channels
- 1,630 qualified leads generated through the integrated strategy
- 225% growth in users from Google Ads through optimized campaigns
- 150% increase in organic SEO traffic from improved search visibility
Channels Performance
SEO Performance
The organic search improvements drove sustainable, long-term traffic growth. Local SEO optimizations meant each dealership ranked for relevant local searches.
Google Ads
Through continuous optimization of keywords, ad copy, and landing pages, we dramatically improved both traffic quality and volume.
Facebook Ads
Social media campaigns excelled at building awareness and retargeting engaged users, contributing significantly to the overall conversion funnel.
Waze Ads
The local advertising component captured customers with immediate intent, driving foot traffic to nearby dealerships.
Key Takeaways
Success in automotive digital marketing requires a coordinated multi-channel approach. Each channel plays a specific role—from awareness to consideration to conversion—and the magic happens when they work together seamlessly.
