Case study · Portrait · DMD Group
26,000 leads, and every one reaches the call centre
MG, Ford, Opel, Omoda & Jaecoo, Geely and used cars: how DMD Group brought SEO, Google and Meta into a single funnel, and gets every lead to its call centre with its brand and its offer.
MG, Ford, Opel, Omoda & Jaecoo, Geely and used cars · client since 2021
The setting
A lead is only worth something if someone calls back
At DMD, a lead is only worth something if it reaches the call centre fast, with the right brand and the right offer. The whole strategy starts there.
The group sells MG, Ford, Opel, Omoda & Jaecoo and Geely, and a lot of used cars. When we started, its digital efforts were scattered: basic SEO, campaigns launched one at a time, social media that never asked for a lead, and Google Business Profiles nobody looked after.
We brought everything into a single funnel. Each channel has a job, each lead is counted the same way, and they all go to the same place.
Every channel, one funnel
SEO, Google, Meta: each has its job
SEO brings people in without paying for clicks, Google answers people already searching, Meta reaches people still making up their minds. Since they all count the same way, they can finally be compared.
On Facebook and Instagram
7,646 leads without leaving Facebook
One campaign and one form per brand, always with a precise offer: a test drive, a lease, the offer of the month. People fill in three fields that are already pre-filled, without leaving the app.
1,043 leads from June to December 2025.
434 leads for new Fords in December 2025, at €5.1 each.
€2.6 per lead with catalogue ads, against €16 on the group's other forms. The full story is in our deep dive on instant forms.
On Google, and all the way to the salesperson
The phone rings, in the right place
The Ford Performance Max campaign went from 129 calls in January 2025 to 2,099 in March 2026. Every call and every form reaches the group's call centre, with the brand and the offer.
« Leads land in our software on their own, with the brand and the offer. We call back without hunting for anything, and we know where every call came from. »
What you can take home
Three rules, whatever the size of the group
SEO, Google and Meta do different work: judge each one on its own.
A test drive, a lease, the offer of the month. Never a catch-all "contact us".
Every lead goes to the same place, with its source. That is what lets you call back fast and count right.
Your numbers, in your area
You don’t need €30,000 a month to sell cars. Tell us what you sell, your budget and your area: the estimate starts from the results of the dealer accounts we run.
Pick your town: the estimate appears here.
possible sales per month
- Leads (forms and calls)
- Cost per lead
- Clicks on your ads
- Impressions per month
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Indicative estimate, based on the dealer accounts we run (Google Ads and Meta, last twelve months). It is not a promise: results depend on your stock, your prices and how fast your team calls back.
What would it look like for your dealerships?
The calculator prices your campaigns in two minutes. Or write to us: we reply within 24 hours.