Case study · Portrait · Autodif, Baldassari group
Five Hyundai dealerships, and a 459-lead summer
Marseille, Toulon, Fréjus, Brignoles, La Ciotat. One year after the start, the cost per lead is almost five times lower, the ads make the phone ring, and Geely is on its way.
Hyundai, Geely and used cars · Provence · Baldassari group · client since June 2025
The scene
Five dealerships, one coastline
From Marseille to Fréjus, five Hyundai dealerships share the same coast. Each one has to receive its own leads, and the phone has to ring.
At the start, in summer 2025, a lead cost €25. A year later it costs €5.4, and August 2026 was the group's best month.
How we took it on
One form per area, leads that sort
Every dealership has its own form, and the phone number is checked as it is typed: fewer errors, call backs that get through.
459 leads in August 2026, at €4.2 each.
In Fréjus and Toulon, 662 leads at €1.7, twelve times cheaper than the other forms.
The new brand is coming to three dealerships: it starts from what already works for Hyundai.
The phone
Calls longer than a minute
On Google, we count the calls that last: the people who really spoke to the dealership. In Q3 2026, the budget went down 45%, calls only 13%.
« In one year, our cost per lead fell almost fivefold, and each of our Hyundai dealerships receives its own leads. »
What you can take home
Three settings that paid off
A lead you cannot reach is worth nothing: checking as it is typed avoids errors.
Each dealership gets its own leads, with no sorting by hand.
A tap on "call" is not a call. We only keep conversations longer than a minute.
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