Case study · Portrait · Vulcain Group
Launch a brand, fill an open day, sell the stock
In Lyon, Vulcain Group lives to the rhythm of launches, open days and stock. Three moments where everything happens within days, and where the money has to go to the right place from day one.
Kia, Volvo, Ford, Suzuki, Mazda, Polestar, Opel and Honda motorbikes · Lyon · client since 2021
The scene
Everything happens within days
A brand launch, an open day, a stock that has to turn. Three moments with no time to pick the wrong campaign.
For the Polestar launch in Lyon, we had to find what converted in the first days and put the money there. For the open days, the showroom had to be full ten days later.
The Polestar launch
94% of conversions on 55% of the budget
From 19 January to 17 February 2026, the Performance Max campaign made almost all the launch's conversions: we moved the budget there as soon as we saw it.
1,031 conversions for €3,236: €1.8 per conversion on Performance Max, against €23 elsewhere.
Ten days, 324 Google conversions at €1.2, and 252,501 people reached on Meta.
1,806 leads in Q1 2026, forms and calls from the ads, at €4.8 each.
The stock
Every car becomes an ad
With Vehicle Ads, every car in stock becomes a Google ad, with its photo, its price and its dealership. Since they went live at Lyon Elite Motors, a lead costs less than one euro.
- Your stockThe cars for sale at your dealerships, already live on your website.
- The feedEvery car becomes data: model, year, mileage, price, photos, dealership. Updated every day.
- Merchant CenterGoogle checks the data and links it to the dealership’s profile. Meta does the same with its catalogue.
- Your adsOne ad per car, on Google, Facebook and Instagram.
- SoldA buyer picks theirs, calls and comes for a test drive. The sold car leaves the ads on its own.
What you can take home
Three moments, three habits
The campaign that converts shows within a week. The budget has to follow it straight away.
Audience, booking form, reminder the day before: the event is won three weeks earlier.
One ad per car, removed once sold: the cheapest lead in the account.
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