Case study · Portrait · Lancien Group
In Brittany, a cost per lead divided by four
Mitsubishi in Lanester, Brest, Vannes and Quimper, Hyundai in Lannion, and the opening of Omoda & Jaecoo in Quimper and Rennes. A regional group, a tight budget, and leads four times cheaper than at the start.
Mitsubishi, Hyundai, Omoda & Jaecoo, used cars · Brittany · client since 2023
The scene
A tight budget, openings to get right
On a tight budget, you cannot afford €36 leads. Every euro has to count, and every opening has to start fast.
Lancien Group sells Mitsubishi in four Breton towns, Hyundai in Lannion, and opened Omoda & Jaecoo in Quimper and Rennes in summer 2026. Different brands, one shared need: leads you can call back, at a low cost.
How we took it on
The form that never leaves Facebook
Leads come in through instant forms, without going through the website: ten seconds instead of thirty, and far fewer drop-offs.
2,425 leads from instant forms since January 2025.
Used Land Rovers and Jaguars: 372 leads at €3.2 in June and July 2025.
300 leads in June 2025.
The Omoda & Jaecoo opening
Two dealerships off to a fast start
For the Quimper and Rennes openings, Google and Meta ran together from day one: calls longer than a minute and form leads, at a few euros each.
« For the Omoda & Jaecoo opening in Quimper and Rennes, leads came in from the first weeks, at under €4 each. »
What you can take home
Small budget, three priorities
That is where a lead costs least: it never leaves the app.
The stock makes the ad on its own, at the lowest price in the account.
Google catches those searching, Meta spreads the word: together from day one.
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