Case study · Portrait · Lancien Group
In Brittany, a cost per lead divided by four
Mitsubishi in Lanester, Brest, Vannes and Quimper, Hyundai in Lannion, and the opening of Omoda & Jaecoo in Quimper and Rennes. A regional group, a tight budget, and leads four times cheaper than at the start.
Mitsubishi, Hyundai, Omoda & Jaecoo, used cars · Brittany · client since 2023
The scene
A tight budget, openings to get right
On a tight budget, you cannot afford €36 leads. Every euro has to count, and every opening has to start fast.
Lancien Group sells Mitsubishi in four Breton towns, Hyundai in Lannion, and opened Omoda & Jaecoo in Quimper and Rennes in summer 2026. Different brands, one shared need: leads you can call back, at a low cost.
How we took it on
The form that never leaves Facebook
Leads come in through instant forms, without going through the website: ten seconds instead of thirty, and far fewer drop-offs.
2,425 leads from instant forms since January 2025.
Used Land Rovers and Jaguars: 372 leads at €3.2 in June and July 2025.
300 leads in June 2025.
The Omoda & Jaecoo opening
Two dealerships off to a fast start
For the Quimper and Rennes openings, Google and Meta ran together from day one: calls longer than a minute and form leads, at a few euros each.
« For the Omoda & Jaecoo opening in Quimper and Rennes, leads came in from the first weeks, at under €4 each. »
What you can take home
Small budget, three priorities
That is where a lead costs least: it never leaves the app.
The stock makes the ad on its own, at the lowest price in the account.
Google catches those searching, Meta spreads the word: together from day one.
Your numbers, in your area
You don’t need €30,000 a month to sell cars. Tell us what you sell, your budget and your area: the estimate starts from the results of the dealer accounts we run.
Pick your town: the estimate appears here.
possible sales per month
- Leads (forms and calls)
- Cost per lead
- Clicks on your ads
- Impressions per month
The population data for your area could not load. Reload the page to try again.
Indicative estimate, based on the dealer accounts we run (Google Ads and Meta, last twelve months). It is not a promise: results depend on your stock, your prices and how fast your team calls back.
Other case studies
What would it look like for your dealerships?
The calculator prices your campaigns in two minutes. Or write to us: we reply within 24 hours.