Strategy ·
Service and aftersales: the dealership revenue nobody digitises
Every digital euro goes to vehicle sales while the workshop brings customers back every year. How predictive data turns aftersales into a retention engine.
Insights & resources
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Marketing Ops ·
Your martech stack is why you cannot prove ROI to the CFO
Disconnected planning, budgeting and measurement systems are blocking AI adoption and weakening marketing budgets. Here is the order in which to fix them.
Paid Ads ·
Google tightened Vehicle Ads pricing rules. Fix your feed first
Advertised payments must now match what buyers see on your site, or campaigns risk disapproval. The compliance checklist for dealership feeds, step by step.
Paid Ads ·
ChatGPT Ads opened up. Three conditions before you move budget
ChatGPT advertising is now open to all US businesses. Our take on when a new ad inventory deserves your budget, and the three signals to check first.
Marketing Ops ·
GDPR 2026: transparency is now the thing regulators check first
Articles 12 to 14 are the EDPB coordinated action for 2026. What that means for your capture forms, your retention notices and your conversion rate.
AI ·
Your AI agents are now an attack surface
Anthropic mapped a year of AI-enabled cyberattacks to MITRE ATT&CK. Here is what it means for the marketing agents holding your CRM and ad account keys.
AI ·
Claude Opus 4.8: What Agencies Can Finally Hand to AI Agents
Claude Opus 4.8 adds effort control and dynamic workflows. Here is what a marketing agency can now safely automate, and what still needs a human.
AI ·
Claude Cowork vs Claude Code: Which AI Agent Fits Your B2B Marketing Team?
Compare Claude Cowork and Claude Code for B2B marketing ops. Discover use cases, costs, and which AI agent fits your team's goals in 2026.
AI ·
Claude Skills for Marketing: Build Reusable AI Workflows Your Whole Team Can Use
Learn how to build Claude Skills that standardize content, ad diagnostics, and reporting across your B2B marketing team. No code required.
AI ·
Claude Skills for Marketing Teams: Build Once, Scale Forever
Learn how to build reusable Claude Skills that encode your brand voice, audit workflows, and reporting processes across your entire B2B marketing team.
AI ·
Claude Agent Skills: Build Custom Workflow Packages for Marketing Teams
Learn how to build Claude Agent Skills that bundle instructions, scripts and templates into reusable workflow packages for B2B marketing teams.
AI ·
n8n for B2B Marketing Teams: 5 AI Workflows to Deploy This Week
Learn how to build practical n8n AI workflows for lead enrichment, content repurposing, and CRM sync with no code required for your marketing team.
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