If you run Meta ads, a quiet change has already taken effect. Since 19 May 2026, Meta has been phasing out the creation, duplication and updating of Advantage+ Shopping (ASC) and Advantage+ App (AAC) campaigns across versions. The automation-first Advantage+ setup replaces them. If you still have ASC or AAC campaigns running, here is exactly what changed and how to migrate without losing performance.
Key takeaways
- ASC and AAC creation, duplication and editing have been retired since 19 May 2026.
- The new automation-first Advantage+ setup is the replacement.
- Migrate before you need to edit, and protect your learning phase and your tracking.
The deadline that matters. Once you can no longer duplicate or edit an old ASC or AAC, you cannot iterate on it. So the real risk is not “it stops spending tomorrow”, it is “you get stuck unable to change a live campaign”. Migrate while you still can.
What is being deprecated, and when
Two campaign types are affected: Advantage+ Shopping Campaigns and Advantage+ App Campaigns. Since 19 May 2026, Meta has removed the ability to create, duplicate and update them across versions. Existing campaigns are not the focus of the announcement, the creation and editing surface is. In practice that means any new launch, any clone of a winner, and any tweak to a live campaign now has to happen in the new setup.
What replaces it
The new automation-first Advantage+ flow is the successor. It folds the old shopping and app logic into a single, more automated campaign setup where Meta’s AI handles more of the audience, placement and bidding work by default. If you have used the latest Advantage+ campaign creation, it will feel familiar. The shift is less about a new interface and more about Meta consolidating everything into one automation-led path.
Your migration checklist
Do this in order, and do it before you are forced to.
- Inventory your live ASC and AAC campaigns. List every one still spending, with its budget, its best-performing creative, and its current results.
- Recreate the winners first. Rebuild your top campaigns in the new Advantage+ setup. Start with the ones you would hate to lose.
- Carry over the creative that works. Bring your proven images, videos and copy across. Do not start creative from scratch, you will reset your own benchmarks.
- Match the budget and goal. Set the same daily budget and optimisation goal so you are comparing like for like during the switch.
- Run old and new in parallel briefly. Where budget allows, overlap for a few days so you can confirm the new campaign delivers before you pause the old one.
- Then pause the old, do not delete. Keep the old campaigns paused as a reference until the new ones have proven themselves.
The goal of a forced migration is not to rebuild everything. It is to carry your winners and your learnings across without resetting to zero. MyDigipal
What to watch after you migrate
Two things will try to bite you. The first is the learning phase. A new campaign restarts learning, so expect a few days of inconsistent delivery. That is normal, do not panic and do not make daily changes during it. The second is your tracking. Confirm your Pixel and Conversions API are firing on the new campaigns and that conversions are recording correctly before you trust the numbers, because a clean migration with broken tracking still looks like a failure.
Do not lose your learnings
The single biggest mistake on a migration like this is treating it as a fresh start. It is not. Your audiences, your winning creative and your conversion history are assets. Carry them across deliberately. If you rebuild thoughtfully, you keep your performance and gain the newer automation. If you rush it, you hand Meta’s algorithm a cold start and blame the platform for the dip.
Paid social
Need this migration done without losing performance?
We migrate Meta campaigns to the new Advantage+ setup with your winning creative and tracking intact, so you keep your results and skip the cold-start dip.
Forced migrations are annoying, but this one is manageable if you move before the deadline forces your hand. Inventory, rebuild the winners, protect the tracking, and respect the learning phase. Do that and the switch is a non-event. Want a second pair of hands on it? Our Google Ads team handles the same playbook across channels.
