Social Media

What is the difference between Organic Social and Paid Social ?

Organic social

Using free tools provided by each social network to build a social community and interact with it, sharing posts and responding to customer comments.

For example, using Hootsuite or Buffer to schedule and publish tweets on Twitter is organic. You may pay for a license to use Hootsuite or Buffer, put there is no charge from Twitter for publishing your tweets.

Paid Social

Paying to display adverts (whatever the format – text, image, video, carousel etc.) or sponsored messages to social network users based on user profile e.g. demographic. A cost is incurred depending on the type of ad planned; for example many ads incur a cost per click (cpc).

Statistics

Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase.

40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow.

How to build a powerful social media strategy ?

Identify your target audience

Ideal Customer Profile

Demographics

Interests

Define the right channels

Facebook

LinkedIn

Twitter

Instagram

Build great content

Video

Banners

Carousels

Inmail

Monitor performance in a 360 view

CRM Tracking

Lead follow-up

Multi-attribution

A/B Test it all

Text content

Image creative

Video

Communication tone

Scale as much as it can make money

Growth hack top performer

Run variations

Lookalikes

Get In Touch

Let us know where you are and where you’re trying to be and we’ll give you a few ideas on how we can help you succeed online

Dont Just take our word for it

MyDigipal has immersed in our business, its tech stack and processes, before developing a series of digital campaigns offering a disproportionate ROI
Susannah Cole - CEO
We started with one channel, then two, and ended up exploring all the possibilities offered by digital. Their organization and involvement have enabled us to grow our visibility and sales.
Wilson L.- CMO - Nuherbs
A team of digital professionals with crazy empathy and involvement. MyDigipal understood our needs and issues in order to define a clear and effective strategy
Hanine Mhannd - CEO - Goodbye Comfort Zone
A great partner to work with, helped us for all our Digital strategy and well executed
David B. - CEO - House Buyers Wales
Finally an agency that does not require any long-term commitment, which responds and executes at breakneck speed and which does not charge excessive rates
Xavier Rolland -
Marketing Director - Groupe Vulcain
MyDigipal benefits from a 360 view of the entire Digital ecosystem in addition to being an agency on a human scale. It's a pleasure to work with them.
Mark A. - Property118
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