What is the difference between Organic Social and Paid Social ?
Organic social
Using free tools provided by each social network to build a social community and interact with it, sharing posts and responding to customer comments.
For example, using Hootsuite or Buffer to schedule and publish tweets on Twitter is organic. You may pay for a license to use Hootsuite or Buffer, put there is no charge from Twitter for publishing your tweets.
Paid Social
Paying to display adverts (whatever the format – text, image, video, carousel etc.) or sponsored messages to social network users based on user profile e.g. demographic. A cost is incurred depending on the type of ad planned; for example many ads incur a cost per click (cpc).
Statistics
Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase.
40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow.
