Paid Search / Google Ads

Why doing Paid Search?

Faster than SEO

SEO is important but it takes a lot of time and efforts to be ranked on the keywords you’re after.

Here are some reasons why Google Ads is faster:

  1. You can focus on multiple keywords at a time
  2. You can turn the campaign on or off whenever you want to
  3. Ads which appears on the top of the page get immediate visibility

Allows premium keywords

Your competitors are certainly already working on SEO and Google ads to be visible on searches related to your keywords.

Here are a few tips to rank high and fast:

  1. Look for “long tail” keywords which are more affordable and show better intent
  2. Find all related keywords that matches the same intent
  3. Organise your Google Ads account effectively to reduce costs and increase conversion rate

Check out these stats provided by Webfx:

  • People who click on ads are 50% more likely to make a purchase
  • 63,000 searches get processed by Google each second
  • 65% of small-to-midsized businesses have a PPC campaign
  • 46% of clicks go to the top three paid ads in search results
  • 35% of users purchase a product within 5 days of searching for it on Google

How to build a powerful Paid Search strategy ?

Market research

Current account audit if existing

Definition of needs, budget, KPIs

Competitor research

Industry wide research

Tracking assessment

Checking for the presence of trackable conversion points

Data analysis to ensure credit allocation to the right channel

Test with pilot budget

Implementation of the Google Ads structure

Test on different keyword areas

Low budget to start with

Optimisations

Constant study of new keywords

A / B ad test / audiences / placements

Collaboration with SEO efforts

Get In Touch

Let us know where you are and where you’re trying to be and we’ll give you a few ideas on how we can help you succeed online

Dont Just take our word for it

MyDigipal has immersed in our business, its tech stack and processes, before developing a series of digital campaigns offering a disproportionate ROI
Susannah Cole - CEO
We started with one channel, then two, and ended up exploring all the possibilities offered by digital. Their organization and involvement have enabled us to grow our visibility and sales.
Wilson L.- CMO - Nuherbs
A team of digital professionals with crazy empathy and involvement. MyDigipal understood our needs and issues in order to define a clear and effective strategy
Hanine Mhannd - CEO - Goodbye Comfort Zone
A great partner to work with, helped us for all our Digital strategy and well executed
David B. - CEO - House Buyers Wales
Finally an agency that does not require any long-term commitment, which responds and executes at breakneck speed and which does not charge excessive rates
Xavier Rolland -
Marketing Director - Groupe Vulcain
MyDigipal benefits from a 360 view of the entire Digital ecosystem in addition to being an agency on a human scale. It's a pleasure to work with them.
Mark A. - Property118

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