Marketing Strategy
A good marketing strategy is the starting point of your marketing success. B2B marketing is complex because it requires engaging multiple stakeholders in a long buying journey. But we are here to help. Our team of seasoned B2B marketers helps you build custom strategies that will resonate with your target audience
B2B marketing done right.
What is a marketing strategy?
Effective B2B marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. We help you define and understand your target audience to then define how you can reach them
What makes a good B2B marketing strategy?
Marketing to businesses is very different from marketing to individual consumers. B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer. In B2B, the marketing needs to address the following:
Focused on ROI, efficiency, and expertise
Driven by logic and financial incentive
Want to be educated, informed
Have to confer with decision-makers of their chain of command before making a purchase
Make purchases for long-term solutions, resulting in a longer sales cycle
Therefore, efficient marketing strategies need to address all these points across an omnichannel approach driven by high-quality content and informed by data
The instrumental impact of marketing on B2B businesses
27%
of leads are sales ready
but only 35% of companies have lead-nuturing campaigns
80%
of B2B buyers
are expecting a B2C experience
57%
through their process
Decision-makers are 57% through their process before contacting a company
51%
of companies
dont have a clear strategy
68%
of companies
struggle with getting enough quality B2B leads
79%
of leads
fails to convert into sales
Marketing Strategy with MyDigipal
A little change can bring so much to your campaign performance. See our Strategy checklist below and get in touch to discuss it further
1. Audience Evaluation
Get an in-depth understanding of your audience and identify the channels to leverage to efficiently reach them
2. Sales & Marketing Alignment
Lead internal change management and bring alignment between your sales and marketing teams. A unified BDR / AE / Digital brings conversions up
3. Channels and Budgeting
Define the channels & budget needed to run your campaigns taking into account the complexity of your organization
4. Content
Set the right processes and creativity guidelines to produce impactful content that's adapted to our target audience
5. Campaign Strategy
Define the specific in-channel campaign strategy to set up campaigns across multiple channels
6. Track and Scale
Implement a robust reporting and turn insights into new digital initiative. The sky becomes the limit in terms of opportunities and we like to be proactive with these
Total Available Market
Serviceable Available Market
Ideal Audience Segment
Marketing and Sales Relationship
Don’t take our word for it
“Empowered Marketing Strategy through Mydigipal”
"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."
“MyDigipal helped us turn digital challenges into a growth story.”
"From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion."
“Focused Strategy”
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
The MyDigipal Service Stack
It takes a village to deploy ABM, let us immerse into your whole sales and marketing service stack to achieve your objectives
SEO
Be the top search result
Frequently Asked Questions
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Who is included as part of paid media management?
Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts.
What is the expected ROI of the campaign run?
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Is there a minimum spend?
This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome.