Marketing Automation
B2B Marketing is complex. When B2C and e-commerce require directing a potential customer to a website to generate a sale, B2B often requires engaging multiple stakeholders throughout a lengthy buyer journey. To optimize this process, marketing automation is key
What is marketing automation?
Marketing automation uses technology to automate repetitive marketing work and provide strategic insights. Marketing departments can automate recurring tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a more personalized experience for their prospects and customers. The technology behind marketing automation makes these tasks faster and easier to do
What is it used for?
Data collection and intelligence
Each of your prospects’ actions is an added data point for your marketing strategy, telling you what customers are looking for, immediately in the moment. As helpful as this information is, manually tracking these intent signals and engagement behaviors is impossible. With marketing automation solutions, businesses use these signals from all sources to deep dive in their digital strategy. Start building your data collection to improve your campaign performance and overall results
Personalized workflows
Thanks to these data points, you can build personalized workflows to help drive qualified prospects to relevant content, resulting in warm leads that can then be nurtured thoughtfully into customers. Marketing automation doesn’t stop there though. With the customer at the center of the flywheel, businesses can continue to engage customers with personalized workflows that lead to an improved loyalty and upsell
Analysis and Reporting
Build systems that work across different functional teams to personalize your campaigns to a next level. Learn from top performing paths to keep improving the main structure and ensure data accuracy / accessibility. Nothing more satisfying than implementing a unified customer experience right from the very first touch, all the way beyond the deal closing date
The Benefits of Marketing Automation
Lead Quantity
80%
for those using Marketing Automation
Conversions
3/4
Over 3/4 have increased conversions
Qualified Leads
451%
if Marketing Automation software is used
Marketing Automation with MyDigipal
At MyDigipal we support you with your marketing automation processes regardless of the stage you’re at
1. Audit & Review
We will review your current setup to understand what is working well and where you’re falling short
2. Lead scoring
Define engagement scoring based on actions performed by your target contacts. Also benefit from signals such as firmographic data, changes announced publicly, intent data, purchased contact list
3. Lead flow
Create journeys for your incoming leads with a carefuly crafted sequence list. Improve your conversion rate thanks to personalised and well thought nurture stream
4. Reporting
Create central reporting to be used by your team. Let us use work within your existing solution, or benefit from our support to create a new one. We're experimented in using most of the main solutions
Don’t take our word for it
“Empowered Marketing Strategy through Mydigipal”
"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."
“MyDigipal helped us turn digital challenges into a growth story.”
"From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion."
“Focused Strategy”
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
The MyDigipal Service Stack
It takes a village to deploy ABM, let us immerse into your whole sales and marketing service stack to achieve your objectives
SEO
Be the top search result
Frequently Asked Questions
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Who is included as part of paid media management?
Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts.
What is the expected ROI of the campaign run?
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Is there a minimum spend?
This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome.