Campaign Management
Move away from the one-size-fits-all approach to implement a targeted lead-generation strategy with enhanced marketing and sales collaboration to grow revenue
A B2B Paid Media execution that delivers results without the fluff
What's involved in Campaign Management
Campaign management refers to all the tasks related to running a paid media campaign. It includes the setup of the audiences, ads, and budgets, the daily tracking of performances and optimizations, as well as regular reporting cadences and recommendations. The multiple steps are listed down that page
How can I run efficient B2B paid media campaigns?
Awareness
Consideration
Lead-generation
Engagement
ROI-positive Paid Media Campaigns
74%
of buyers state experience with marketing interactions will have greater influence on buying choices
73%
of buyers will use more digital information sources
Campaign Management with MyDigipal
At MyDigipal we support you with campaign management, no matter the level of involvement you need from us
1. Audit & Strategy
Audience definition, channel budget allocation, campaign messaging.. Get a fresh pair of expert eyes on your objectives because sometimes a little change can make a difference
2. Ad Content Creation
Create the content yourself of use our designers to build the perfect campaign kit. Ad text content, banners for all relevant placements, videos, email nurture content.. Let us advise you on what would resonate the most
3. Reporting & Optimization
Implement a robust tracking for all channels to have visibility on performance at a large scale. Benefit from top AI systems to automate some of the work
4. Campaign Management
Get the best practices to handle your accounts using the most sophisticated technics to reach the best performance. Get a consultancy program or hands on support depending on how much you'd like to delegate
5. Scale
As campaign management evolves, indicators will come up about opportunities to expand on all channels. New strategy, targeting, vertical, language, all ideas can be turned into an efficient campaign initiatives. Our team does a fantastic job at it so.. challenge us!
Total Available Market
Serviceable Available Market
Campaign Segment
Campaign Activation
Don’t take our word for it
“Empowered Marketing Strategy through Mydigipal”
"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."
“MyDigipal helped us turn digital challenges into a growth story.”
"From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion."
“Focused Strategy”
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
Channels for which we offer campaign management
Frequently Asked Questions
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Who is included as part of paid media management?
Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts.
What is the expected ROI of the campaign run?
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Is there a minimum spend?
This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome.
