Paid Social
Connect with your target audience and key decision-makers precisely when and where it matters, delivering the perfect message at the right time. Benefit from expertise in crafting and executing effective strategic campaigns that yield tangible outcomes, driven by time-tested strategies
Target your ideal prospect
Detect your target audience when they are showing interest, and improve your awareness towards a selected audience.
Be there at the right time, at the right place, and with the right content.
Prioritizing smart strategy, deep targeting and a right budget allocation, find how to deliver sales and marketing results
Craft personalised & impactful content
Ensuring the effectiveness of your creative strategy is pivotal in defining your influence and setting you apart from competitors
Showcase your message through the right initiatives
LinkedIn Ads
Promoted posts on LinkedIn targeting specific professionals or companies and personalised direct messages
Facebook B2B Ads
Targeted ads on Facebook designed for B2B audiences based on job titles and interests
YouTube Ads
Advertisements on YouTube, including skippable and non-skippable video ads, ideal for showcasing B2B solutions or products
Reddit Promoted Tweets
Paid tweets aimed at reaching a wider B2B audience on Twitter
Need a hand on what to start with?
Action plan to scale your Paid Social campaigns
Pick and choose the support you may need
1. Get your house in order
Basic requirements to get started on Paid social (tracking implementation, reporting setup, account creation..). Great if you're starting on new channels or need a clean-up
2. Create the best content
Let us reuse your content to turn it into a digital weapon, or just give us a chance at crafting the most performing assets for your campaigns
3. Span your target audience
Get an equivalent of your ICP on the right channels to show your message to qualifies users. Generate leads that will feed your nurture program
4. Optimise, scale, narrow
Manage your campaigns with an AB test frame of mine, always on the lookout to expand on opportunities and cut off what's not working
5. Expand & Repeat
Once you crack the code, replicate what's working to a new audience, region, product..
Channels we work with
Frequently Asked Questions
What is Paid Social Advertising?
Paid social advertising involves placing sponsored content on social media platforms to reach specific target audiences. It allows businesses to promote their products or services through tailored ads, increasing visibility and engagement.
Which platforms are most effective for Paid Social campaigns?
For B2B marketing, platforms like LinkedIn, Xing, and Meta (for remarketing) are particularly effective. For B2C, all social media platforms are worth considering, but it’s important not to spread efforts too thin across multiple channels. Each offers unique targeting capabilities to connect with professional audiences and decision-makers.
How can I identify and target my ideal prospects on social media?
By analyzing factors such as interests, industry, job roles, and engagement behaviors, you can identify when your target audience shows interest. Implementing smart strategies, deep targeting, and proper budget allocation ensures your message reaches the right people at the right time.
What content type works best for paid social campaigns?
Personalized and impactful content resonates most with audiences. Tailoring your strategy based on interests, funnel stage, and product demand enhances engagement. Using a mix of images, videos, and compelling copy often yields the best results.
How to measure the success of my paid social campaigns?
Success is measured using various metrics, including click-through rate (CTR), conversion rate, engagement level, cost per lead, and return on ad spend (ROAS). Clear tracking is essential, and regular monitoring and optimization are crucial for ongoing performance improvements.
What's the difference between Organic and Paid Social?
Organic social reaches followers naturally through engagement, building brand awareness over time. Paid social uses ads to target specific audiences instantly, driving leads and conversions. Combining both maximizes reach and impact. Both are important; however, organic reach continues to decline as social media platforms prioritize paid content to generate revenue.
Don’t take our word for it
Empowered Marketing Strategy through Mydigipal
We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive.
MyDigipal helped us turn digital challenges into a growth story.
From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion.
Focused Strategy & Outstanding Results
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
MyDigipal Stack
It takes a village to handle campaigns, let us help out only where you need support
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