Email Marketing
Webinars, social media, and podcasts may be trending, but email remains the most powerful B2B marketing channel. While new strategies grab attention, email consistently delivers results, with an average ROI of $36 for every $1 spent. At MyDigipal, we help you craft high-performing email marketing strategies that convert, nurture leads, and strengthen customer relationships.
Engage with your prospects and clients
What is email marketing?
Email marketing is a key pillar of any digital strategy. Far beyond traditional promotional tactics, it enables brands to deliver personalized, relevant messages directly to their audience.
With the right approach, email helps businesses nurture leads, boost customer loyalty, and build long-lasting relationships.
It is an ideal channel for sharing valuable content, promoting new offers, and guiding users through the decision-making journey.
From product discovery to post-purchase communication, email adapts to every stage of the customer lifecycle.One of its greatest strengths is measurability. With detailed performance tracking, you can refine your campaigns based on real results.
This data-driven approach gives you a clear view of what resonates with your audience and helps you continuously improve your impact.
How can email marketing enhance your marketing strategy?
Benefits of email marketing
3600%
ROI on average, email marketing generates €36 for every €1 spent
41%
of Marketers say email is the most effective channel, ahead of social media and paid search (16%)
5%
Conversion Rate for cart recovery emails, while transactional emails convert up to 22x better than regular campaigns
Email Marketing with MyDigipal
See the checklist to run an efficient email marketing strategy & let us know where we can help
1. Content & Audience
Align content with best practices for clarity and engagement while tailoring messaging to match audience segments and their stages in the funnel
2. Scheduling and Design
Advise on the best frequency and spacing of email sends, complemented by insightful feedback on email design and user experience for maximum impact
3. AB Testing and Analytics
Implement A/B testing for subject lines, content, and CTAs to enhance effectiveness, paired with detailed analytics review for continuous strategy improvement
4. Nurture & Lead flow
Engage with existing leads to push them down the funnel. Create personalised outreach sequences to trigger opportunities from target companies & contacts
Total Available Market
Serviceable Available Market
Email Marketing Segment
Don’t take our word for it
Empowered Marketing Strategy through Mydigipal
We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive.
MyDigipal helped us turn digital challenges into a growth story.
From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion.
Focused Strategy & Outstanding Results
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
MyDigipal Stack
It takes a village to handle campaigns, let us help out only where you need support
SEO
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Frequently Asked Questions
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Who is included as part of paid media management?
Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts.
What is the expected ROI of the campaign run?
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Is there a minimum spend?
This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome.