Focus your Marketing $ / £ or €’s to the accounts that really have a potential by quickly eliminating the companies that are not currently looking for your services.
By focusing your marketing efforts on the accounts that are likely to convert, you can minimise time wasting, save costs and lower risks.
Sales & Marketing alignment
Provide accounts that are showing high intent to sales and fill your account records with valuable data (what topic has been consumed by the company and by who within the company).
Create workflows to automatically plan a sales outreach when an account is showing high intent (inmail, email, phone call..)