Account Based Marketing
It takes a village to set up ABM, find where your business stands and get the right support to move a step closer to this ideal revenue workflow you're aiming for. Enjoy our collection of content related to ABM, and don't hesitate to get in touch if you have any questions
What is ABM?
It takes a village to do Account-based Marketing. It's not a solution, it's not Display ads, ABM is a collaborative strategy to focus on quality & precision, over quantity and noise.
Traditional methods aren't working as much anymore, rules are getting stricter and stricter (GDPR), a new era had to be born.
Check out our ABM Deck to understand better the big picture of Account Based Marketing and how it transforms B2B Companies and their Marketing approach.
What's wrong with your ABM?
ABM Channels
ABM leverages an omni-channel strategy to target the key stakeholders at your target accounts at the right time, whith the right content on the right channel. Build the workflow and path you want to lead your prospects on, using the right channels:
The Crawl, Walk, Run Approach
Crawl
Walk
Run
Increased ROI & Average Deal Size
91%
of companies using ABM have reported an increase in their average deal size
60%
of companies report at least a 10% increase in revenue in the first year of a new ABM program, with an x3 to x5 ROI of their ABM program
97%
of marketers achieved higher ROI with ABM than with any other marketing initiatives
ABM with MyDigipal
We offer flexible support to fit the missing parts of your puzzle. Making sure your ABM efforts are well crafted and followed up thoroughly. Reach out and start building your own service package
1. Strategy & Data
Review your existing tech stack, lead flow, channel performance to ensure there's no critical actions required already. Start with a robust reporting to pull data from different sources and aggregate it intelligently
2. Content & Targeting
One of the key factors of a successful ABM campaign is impactful and relevant content. Start by mapping your audience with a messaging that will truly resonate. If you need help, we're here for that.
3. Campaign Management
This is where things come to life and the magic happens! Create some highly targeted and well deployed digital campaigns. Set up, monitor, AB test and optimize the omnichannel campaigns (paid social, paid search, display, content syndication...). Fun time!
4. Sales Enablement
ABM does not end at generating account engagement and leads. At MyDigipal, we strongly believe that the success of an ABM program lies in the collaboration between the Marketing and Sales teams all the way from a banner, to a handshake in a sales meeting. We can help you drive internal discussions to end this friendly battle between sales and marketing
5. Scaling up
The great thing about ABM is that, once we find the right recipe for your business, we'll help you scale your strategy to other audiences and verticals. Rather you need our help to scale or documentation to empower your team internally, we'll adapt to your needs
Total Available Market
Serviceable Available Market
ABM Segment
Strategic accounts with similar challenges that can be targeted by the same Account-Based Marketing Program
Marketing and Sales Relationship
Don’t take our word for it
“Empowered Marketing Strategy through Mydigipal”
"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."
“MyDigipal helped us turn digital challenges into a growth story.”
"From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion."
“Focused Strategy”
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
MyDigipal Stack
It takes a village to handle campaigns, let us help out only where you need support
SEO
Be the top search result
Frequently Asked Questions
What is Account Based Marketing in a nutshell?
Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts
Who is ABM for?
Businesses who seek to engage with a specific ICP / Persona by leveraging the latest digital marketing initiatives available. Great for Tech / SaaS / Finance / Pharmaceutical, and much more industries in terms of lead identification and engagement
What channels are used in Account Based Marketing?
This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome
How can you measure the ROI of Account Based Marketing?
It’s simple. This is not a scattergun approach or a fishing exercise. It’s so targeted, the sales teams will have their contact list of key accounts and be able to link up all new inquiries, new leads, and new business, as the campaign gets underway. As so much of the campaign is digital, we’ll be able to measure response rates, conversions, and goals achieved too
Can you use marketing automation for your ABM campaigns?
You certainly can. It makes a huge amount of sense as it allows everything to be organized and flowing on time. Everyone (sales and marketing) has sight of everything at any given time and this means momentum continues unhindered and your audience gets the best experience
