Account Based Marketing
Move away from the one-size-fits-all approach to implement a targeted lead-generation strategy with enhanced marketing and sales collaboration to grow revenue
What is ABM?
B2B marketers have tried multiple strategies in the past few decades. From traditional field marketing strategies with events, trade shows, and mass emails, they then move to inbound marketing, creating content and leveraging social media to engage with prospects
However, they tend to struggle to identify high-value prospects, create relevant content, and generate ROI
This is where account-based marketing (ABM) comes in.
Account-based marketing (ABM) is a hyper-targeted growth strategy that empowers marketers to identify high-value target audiences and to create and deliver personalized content to them
ABM Channels
ABM leverages an omni-channel strategy to target the key stakeholders at your target accounts at the right time, whith the right content on the right channel. ABM enables marketers to reach prospects where your target audience is:
The Crawl, Walk, Run Approach
Crawl
Walk
Run
Fly
Increased ROI & Average Deal Size
91%
of companies using ABM have reported an increase in their average deal size
60%
of companies report at least a 10% increase in revenue in the first year of a new ABM program, with an x3 to x5 ROI of their ABM program
97%
of marketers achieved higher ROI with ABM than with any other marketing initiatives
ABM with MyDigipal
We offer flexible support to fit the missing parts of your puzzle. Making sure your ABM efforts are well crafted and followed up thoroughly. Reach out and start building your own service package
1. Strategy & Data
Review your existing crm data, lead flow, tech & channel stack to ensure you've got the fundamentals. Implement a robust reporting to pull data from all sources and aggregate it intelligently
2. Content & Targeting
One of the key factors of success of an ABM campaign is making sure that the targeting is correct and that you're providing relevant and engaging content to your target audience. From content strategy to content creation and design, we can fill in where you need
3. Campaign Management
This is where things come to life and the magic happens! Our team of experts will set up, monitor and optimize the omnichannel campaigns (paid social, paid search, display, content syndication...) to ensure optimal spending of the budget and that your business goals are being met
4. Sales Enablement
ABM does not end at generating account engagement and leads. At MyDigipal, we strongly believe that the success of an ABM program lies in the collaboration between the Marketing and Sales teams. We will drive internal collaboration and ensure consistency in the lead flow and communication streams
5. Scaling up
The great thing about ABM is that, once we find the right recipe for your business, we'll help you scale your strategy to other audiences and verticals. Rather you need our help to scale or documentation to empower your team internally, we'll adapt to your needs
Total Available Market
Serviceable Available Market
ABM Segment
Strategic accounts with similar challenges that can be targeted by the same Account-Based Marketing Program
Marketing and Sales Relationship
Coordinate Sales and Marketing with ABM
Don’t take our word for it
“Empowered Marketing Strategy through Mydigipal”
"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."
“MyDigipal helped us turn digital challenges into a growth story.”
"From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion."
“Focused Strategy”
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
The MyDigipal Service Stack
It takes a village to deploy ABM, let us immerse into your whole sales and marketing service stack to achieve your objectives
SEO
Be the top search result
Frequently Asked Questions
What is Account Based Marketing in a nutshell?
Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts
Who is ABM for?
Businesses who seek to engage with a specific ICP / Persona by leveraging the latest digital marketing initiatives available. Great for Tech / SaaS / Finance / Pharmaceutical, and much more industries in terms of lead identification and engagement
What channels are used in Account Based Marketing?
This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome
How can you measure the ROI of Account Based Marketing?
It’s simple. This is not a scattergun approach or a fishing exercise. It’s so targeted, the sales teams will have their contact list of key accounts and be able to link up all new inquiries, new leads, and new business, as the campaign gets underway. As so much of the campaign is digital, we’ll be able to measure response rates, conversions, and goals achieved too
Can you use marketing automation for your ABM campaigns?
You certainly can. It makes a huge amount of sense as it allows everything to be organized and flowing on time. Everyone (sales and marketing) has sight of everything at any given time and this means momentum continues unhindered and your audience gets the best experience