What are the benefits in doing Display & Video?
Display effectively reaches the most people within a target market. It also has more power to educate the consumer and build trust for the brand.
One of the reasons for this phenomenon is that display advertising is not as interruptive and annoying as traditional media advertising.
Here is how Display ads can help you:
- Set up in-market audiences on Google after defining your Ideal Customer Profile
- Target your prospects on various creative formats (carousel, gmail ads, native ads..)
- Create the buzz by showing your ads on related websites
Targeting the users who have already come to your website is called remarketing. It’s showing to be the most efficient way to nurture your prospects who already know your company and services.
Those people who do click on your ad, after having seen it a few times already, become twice as likely to convert!
Here’s how it works:
- Set up a clean tracking to ensure all users that have visited your website(s) fall under your remarketing audience
- Create separate remarketing audiences based on specific pages visited (product A/B, location A/B..)