Display & Video

What are the benefits in doing Display & Video?

Awareness

Display effectively reaches the most people within a target market. It also has more power to educate the consumer and build trust for the brand. 

One of the reasons for this phenomenon is that display advertising is not as interruptive and annoying as traditional media advertising. 

Here is how Display ads can help you:

  1. Set up in-market audiences on Google after defining your Ideal Customer Profile
  2. Target your prospects on various creative formats (carousel, gmail ads, native ads..)
  3. Create the buzz by showing your ads on related websites

Nurturing

Targeting the users who have already come to your website is called remarketing. It’s showing to be the most efficient way to nurture your prospects who already know your company and services.

Those people who do click on your ad, after having seen it a few times already, become twice as likely to convert!

Here’s how it works:

  1. Set up a clean tracking to ensure all users that have visited your website(s) fall under your remarketing audience
  2. Create separate remarketing audiences based on specific pages visited (product A/B, location A/B..)

Check out these stats provided by Webfx

The Google Display Network reaches 90% of online consumers

64% of buyers increased the use of video to research products over the past 30 days

2+ million websites make up the Google Display Network

62% of marketers have increased their use of video ads to reach buyers

How to build a powerful Display Strategy ?

Creatives

Create multiple ads with different communication tone, layout and messaging

Reuse top performing visuals that match with your brand

Try out various creative formats

Audiences

Take advantage of Google audiences, which detects users who may be interested in purchasing one of your products

Use all Google targeting methods to reach your audience (Topics, Remarketing, Placements & CIA)

Test with pilot budget

Split the budget evenly between various audiences, creative formats

A/B test landing pages to improve conversion rate

Ensure a clear tracking is in place to analyse performance

Optimisations

Analyse top performing messaging  and replicate across other ads

Check performance for each audience and creatives (CTR, clicks, conversions, time spent, bounce rate..)

 

Get In Touch

Let us know where you are and where you’re trying to be and we’ll give you a few ideas on how we can help you succeed online

Dont Just take our word for it

MyDigipal has immersed in our business, its tech stack and processes, before developing a series of digital campaigns offering a disproportionate ROI
Susannah Cole - CEO
We started with one channel, then two, and ended up exploring all the possibilities offered by digital. Their organization and involvement have enabled us to grow our visibility and sales.
Wilson L.- CMO - Nuherbs
A team of digital professionals with crazy empathy and involvement. MyDigipal understood our needs and issues in order to define a clear and effective strategy
Hanine Mhannd - CEO - Goodbye Comfort Zone
A great partner to work with, helped us for all our Digital strategy and well executed
David B. - CEO - House Buyers Wales
Finally an agency that does not require any long-term commitment, which responds and executes at breakneck speed and which does not charge excessive rates
Xavier Rolland -
Marketing Director - Groupe Vulcain
MyDigipal benefits from a 360 view of the entire Digital ecosystem in addition to being an agency on a human scale. It's a pleasure to work with them.
Mark A. - Property118

SECTIONS

ALL services

B2B Marketing

FOLLOW US

Facebook Youtube Tripadvisor Envelope
×