Symbl.ai

Le Défi

Symbl.ai had strong product-led growth with developers, but needed to expand into enterprise sales. The challenge was reaching business decision-makers who would champion larger deployments while maintaining their developer-first positioning.

Notre Solution

We developed a dual-track marketing approach: continued developer community engagement alongside new ABM campaigns targeting enterprise decision-makers. The strategy connected technical credibility with business value messaging.

"MyDigipal helped us bridge the gap between developer love and enterprise sales. We're now closing deals we couldn't even get meetings for before."

V

VP of Marketing

Symbl.ai

The Challenge

Symbl.ai built an impressive developer platform for conversation intelligence—APIs that let developers add real-time transcription, sentiment analysis, and conversation insights to any application. Their product-led growth strategy had created a strong developer community.

But enterprise sales required a different approach. They needed to reach:

Product Managers who would champion the integration
Engineering Leaders who would approve the technical implementation
Business Stakeholders who would sign off on the investment

Our Strategy

Dual-Track Approach

We maintained two parallel marketing tracks:

Developer Marketing

Technical content and tutorials
Developer community engagement
Product updates and feature announcements
Documentation and resource promotion

Enterprise ABM

Account-based campaigns targeting key companies
Business value messaging for decision-makers
Case studies demonstrating enterprise deployments
Sales enablement and air cover

Channel Mix

Our enterprise-focused campaigns utilized:

LinkedIn: Primary channel for reaching product and engineering leaders
Paid Search: Capturing high-intent enterprise searches
Content Syndication: Reaching new audiences with gated content
Retargeting: Staying visible throughout long evaluation cycles

Technical Credibility

We ensured all marketing maintained technical credibility:

Content reviewed by engineering team
Technical accuracy in all claims
Developer testimonials alongside business ROI

The Results

The dual-track approach delivered significant enterprise growth:

120% increase in enterprise leads through ABM campaigns
4.5x improvement in demo requests from target accounts
75% growth in branded searches indicating awareness gains

The Bridge Effect

What made this engagement successful was building a bridge between Symbl.ai’s technical foundation and enterprise buying requirements. Developers still discovered and loved the product, but now there was also a clear path for enterprises to evaluate, purchase, and deploy at scale.

Lessons for Developer-First Companies

Product-led growth and enterprise sales aren’t mutually exclusive. The key is maintaining authenticity with your technical audience while also speaking to business stakeholders in terms they understand. When done well, developer advocacy becomes a powerful asset in enterprise sales conversations.