What is Funnel Marketing?
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The new way of doing Marketing
The new way of doing Marketing
Get insights on what you must do to influence consumers at certain stages. By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.
Each stage has its own strategy
Each stage has its own strategy
To make it simple, here are the various steps: I have a problem > I need something > What are my options? > And the winner is.. > Guess who's back!
Never work in silo
Never work in silo
You may already be working on multiple channels and platform. Harmonising them across a unique and powerful strategy will help you reach your objectives.
What are the benefits in Funnel Marketing?
Works on any interaction
Whether you’re looking for online sales, generating traffic for your brick and mortar store or collecting clicks as an affiliate, you need a marketing funnel.
The funnel is powerful way to bring visibility to every stage of connecting with your customer.
Hyper measurable
Your funnel shows you where you’re losing customers, to help you pivot your strategy.
For instance, if you lose customers before they ever get to the second stage, you need a better brand awareness campaign.
Scales up personalisation
Visualisation of the customer’s journey, blending the insights from the intent data, online browsing, past buying history allows you to deliver hyper personalised experiences.
Increases conversion rate
Using each channel at the right stage and with a personalised messaging makes your strategy unique and ensure a better conversion rate which results in more sales and loyalty.
Check out these stats
- 79% of marketing leads are never converted into sales
- Only 69% of marketers feel their top priority should be converting leads into customers
- Nurtured leads make 47% larger purchases than non-nurtured leads
- 96% of visitors to your website aren’t ready to buy anything (yet)
- 44% of sales rep’s give up after just one rejection. That’s well below the average of 5 attempts needed to make a sale
