Automotive Marketing
Search Engine Optimisation
Objectives
Working on your website SEO allows you reach the top of the Google search page for the keywords that represent an interest such as a specific model, brand or vehicle category. The higher you are on the search page, the more clicks you get. The more clicks you have, the more leads come in, and therefore more sales!
To do an effective job in SEO, pay close attention to vendors of “magic, fast and efficient” solutions such as buying backlinks in bulk or content writing that will end up living on uncertain websites. Google is increasing its attention to cheaters and you risk being penalized permanently. When Google penalizes a website, it makes it invisible to any search queries and this is irreversible.
So if you want to get a better SEO for your automotive website and get a return on your investment, this article is for you! Do not hesitate to get in touch if you need more info through the contact form.
Audit of your current SEO situation
The first step in SEO is to ask yourself what keywords you want your website to return to when a user searches for them on Google. A particular brand, model, vehicle category or service?
At the end of this study, establish a list of keywords that you want to rank on Google’s first page. Be realistic and don’t try targeting keywords of a product or service that represents a tiny part of your business. You risk to enter a battle that has already been started by stronger competitors who will have already done an intense SEO work.
For the rest, it’s time to grab your toolkit, and if so far it’s pretty empty, we’ve got a shopping list ready for you below.
SEO tools
1) Google Search Console: a relatively easy to set up and free tool that lets you do the following things:
Analyze inbound links to your site
Know the searches that lead to your website
Detect broken links that are hurting your SEO
2) Accuranker : our favorite tool, (85£ / month for 1000 keywords) offers you everything you need for the study of your keywords. Enter a list of keywords that you want to target, select your website(s), and the software will provide you with an exact keyword ranking position for each keyword.
3) SemRush : a more complex tool (around 80£ / month) but which offers wider SEO possibilities like:
Analyze your competitors to know their SEO strategy and advertising content on all channels
Research trendy keywords, their degree of competition and their potential to create suitable articles
Perform an audit of your website (backlinks, link concerns, keyword positions and more ..)
Now let's get to work
Here is a list of actions that will allow you to improve the SEO of your website
SEO workshop
in 4 steps
Text on homepage
Create a personalized text on your homepage between 500 and 800 words to describe your dealership
Make sure to highlight the keywords from your analysis of the current situation as well as the targeted keywords
Add links to key pages (model page, brand page, contact page etc…)
Technical SEO
H1, H2, Meta title tags, if you don’t know these elements, here is a tutorial from smartkeyword.io: LINK HERE.
Keep these elements simple and visually pleasing, they represent your brand image and will have a strong impact on your online visibility.
Backlinks
Find partner websites who would agree to promote your content on their website (local sites, other dealer websites..)
Write a quality article to highlight your business and ask this site to highlight the article with the link attached.
Blog posts
A frequently updated website allows Google’s algorithm to justify a lively and well-maintained website.
You can relay this article on Facebook, LinkedIn and in your online advertisements (Google ads and Facebook ads).
Get In Touch
Let us know where you are and where you’re trying to be and we’ll give you a few ideas on how we can help you succeed online
Check what our Automotive Groups say about us
Jennifer G. - Marketing Director - Groupe Theobald
We receive a full support from MyDigipal. Their knowledge in emerging technology has allowed us to generate a great income of leads which end up converting in sales.
Marie-Laetitia H. - Marketing Director - Groupe DMD
Laurène A. -
Marketing Director - Groupe Vulcain
Nicolas Guy - CEO - Nanogramme
Jennifer G.- Marketing Director - Groupe David Gerbier
