Google Ads / Paid Search for Car Dealership
How can Google Ads help me selling more cars ?
Premium Keywords
Some keywords are unaffordable in SEO because of a lot of competition. When several concessions target 1st place on google searches for a keyword, it becomes very difficult to recover market share. Including these keywords in your Google Ads campaigns allows you to be present on these searches.
Faster than SEO
It takes an average of 3 to 6 months to see the results of a SEO workshop as you need to let Google’s algorithm do its work and it requires a lot of page views. With Google Ads, the impact is almost instantaneous as your ads will be live within a day and you will see the trafic going up straight away.
Statistics
People who click on ads are 50% more likely to make a car purchase
63,000 searches are processed by Google every second
65% of small and medium businesses have a PPC campaign
46% of clicks go to the first three paid ads in search results
35% of users buy a product within 5 days of searching on Google
How to run Google Ads for my car dealer site ?
Keyword selection
Define the keywords to target (brands, models, competitors, etc.)
Do not bet on unaffordable and overpriced keywords but rather target those who show a strong interest in an automobile purchase.
Ad writing
Write ads that respect Google best practices and that respond perfectly to user queries (Tuto HERE)
Create multiple versions of your ads so Google’s algorithm can A / B test them and show the best performer
Bid strategy
Learn to maximize the visibility of high potential keywords and reduce those that don’t work
Use scripts and automations to focus on campaigns that have the best cost per lead
Maximize the visibility of audiences who demonstrate good results
Constant optimisations
Google Ads is surely the most complex channel to manage and obtain satisfactory results
Above all, do not set up campaigns and think it’s a job done! Google ads requires frequent and well-studied optimisations to reach the best lead volume & Cost per lead
Get In Touch
Let us know where you are and where you’re trying to be and we’ll give you a few ideas on how we can help you succeed online
Digital Marketing Toolbox for Car Dealership
Click on one of the 4 Digital Marketing workshops to boost your sales online
SEO
Get ranked on the keywords with high potential
Social Media
Get your inventory online and show it to users who are searching for a car
Google Ads / Paid Search
Promote your brand on Google by selecting a list of keywords to target and creating optimized ads
Display & Youtube
Show your inventory via Video & Banners on relevant websites, to a qualified audience
Check what our Automotive Groups say about us
Jennifer G. - Marketing Director - Groupe Theobald
We receive a full support from MyDigipal. Their knowledge in emerging technology has allowed us to generate a great income of leads which end up converting in sales.
Marie-Laetitia H. - Marketing Director - Groupe DMD
Laurène A. -
Marketing Director - Groupe Vulcain
Nicolas Guy - CEO - Nanogramme
Jennifer G.- Marketing Director - Groupe David Gerbier
